In an industry-first move, Nyikani Camps & Lodges, renowned for its premium safari vacation packages, has formed a groundbreaking collaboration with VR leader Travel World VR. This partnership marks the inauguration of immersive 360° Augmented Reality (AR)/Virtual Reality (VR) experiences, offering viewers a thrilling front-row seat to Tanzania’s breathtaking wildlife and landscapes.

Nyikani Camps & Lodges, best known for its idyllic safari retreats, including Nyikani Camp Tarangire, Nyikani Camp Central Serengeti, Nyikani Migration Camp Ndutu, and Nyikani Migration Camp Kogatende, has consistently transported adventure seekers to the heart of Tanzania’s most riveting wildlife spectacles. Now, this visionary enterprise is adding another feather to its cap by harnessing the power of VR technology to elevate its marketing endeavours and consumer experience.

The decision to collaborate with Travel World VR, an industry leader in producing and distributing 360° AR/VR videos since 2018, was conscious. Mike Peterson, Director of Sales and Marketing in North America for Nyikani, stated, “We are elated to unite with Travel World VR for our first foray into the world of 360° AR/VR production.” Peterson emphasized the importance of this alliance in enabling the unique features and qualities of Nyikani’s bespoke luxury tented camps to be showcased amidst Tanzania’s awe-inspiring National Parks and its teeming wildlife.

Expressing his enthusiasm about the collaboration, Peterson said, “Both Hellen Sabaya, Managing Director of Nyikani Camps and Lodges, and I, are confident that this partnership, aided by Travel World VR’s unparalleled technical skills, expansive distribution network, and deep understanding of the travel sector, will provide the tour and travel community, and their clientele, a new way to experience Nyikani’s distinctive offerings.”

In addition, guests can now book their unforgettable Nyikani Safari Dream Vacation by calling 617-642-3228 or emailing mikepeterson.nyikaniusa.@gmail.com. Clients will receive a complimentary Custom Branded VR Headset (while stocks last) for an even more immersive wildlife experience. To enjoy the VR experience, customers must download the Travel World VR app from the iPhone or Android store and navigate the user-friendly menu.

With its innovative 360° AR/VR videos, Travel World VR has transformed what was once considered a luxury for travel enthusiasts into a must-have, revolutionizing how travellers interact with their chosen destinations. Those interested in learning how Travel World VR can enhance their travel organization with state-of-the-art 360° AR/VR videos can contact John C. Graham, President, at johng@travelworldvr.com.

In summary, this pioneering partnership between Nyikani Camps & Lodges and Travel World VR is set to revolutionize safari vacations, taking them from ‘Once in a Lifetime’ experiences to ‘Every Moment is Immersive and Alive,’ adding a whole new dimension to wilderness exploration.

Written by: Matthew Thomas

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