Spread the love

Post Views: 53

Riding the winds of change, Saudi Arabia’s new digital-first airline, Riyadh Air, officially unveiled its visually impressive livery on June 12 at the King Khaled International Airport in Riyadh. This event marked a historical moment in the aviation industry, presenting a forward-thinking brand identity that promises to usher in a new era of travel.

The reveal was made more grandiose by a celebratory low-altitude flight of the Boeing 787-9 Dreamliner. The aircraft gracefully soared over Riyadh’s skyline, passing notable landmarks such as KAFD, Boulevard City, and the city’s iconic towers. The sight elicited awe and shared pride among the residents who witnessed their new national carrier’s debut.

Riyadh Air’s unveiling not only provoked national pride but also signalled the beginning of its global journey. The airline is set to introduce itself to the world on June 19th at the 54th Paris Air Show [LINK], making a statement as Saudi Arabia’s new travel ambassador.

The airline’s brand identity encompasses more than just the visually stunning livery on its aircraft. It is also an embodiment of Saudi Arabia’s progressive values and commitment to hospitality. The vibrant lavender colours that adorn the aircraft were inspired by the country’s beautiful spring desert flowers, while the design incorporates the elegance of Arabic script. Underpinning all these elements is the global campaign tagline ‘The Future Takes Flight’, indicating the airline’s ambition to redefine travel norms.

Riyadh Air has lofty plans that extend beyond aesthetic appeal. Located in a strategic position, the airline aims to connect Riyadh to over 100 destinations around the globe, with 60 per cent of the world’s population reachable within an eight-hour flight. The airline’s digital-first approach and innovative guest experience model are also expected to play a crucial role in implementing the Kingdom’s National Transport and Logistics Strategy and the National Tourism Strategy.

In a move that further highlighted its ambitions, Riyadh Air announced at the 79th IATA Annual General Meeting that it had secured “RX” as its airline designator code. This development reinforces the airline’s commitment to providing digital, innovative, and state-of-the-art technologies for a seamless guest experience.

In alignment with Saudi Vision 2030, Riyadh Air’s establishment contributes to the diversification of the Saudi economy. The airline aims to facilitate 100 million visits to Saudi Arabia by 2030, encouraging tourism, business, and event traffic. Riyadh Air’s launch, backed by the Public Investment Fund (PIF), aims to infuse USD20 billion into non-oil GDP growth and create more than 200,000 jobs directly and indirectly.

The launch of Riyadh Air is part of a broader strategy. Together with the recently announced King Salman International Airport masterplan, it sets the stage for a more robust and financially resilient aviation ecosystem in Saudi Arabia, putting the nation on the global aviation map.

In conclusion, Riyadh Air’s launch is more than just a national airline’s birth. It signals Saudi Arabia’s commitment to leveraging its strategic location and digital innovation to redefine travel, foster connectivity, and drive economic growth. With Riyadh Air, the future truly has taken flight.