In a groundbreaking announcement, Hyatt Hotels Corporation revealed its plans to launch the highly anticipated Caption by Hyatt brand in Australia. The world-renowned hospitality company, through its affiliate, has entered into a series of agreements with LFG Property Pty Ltd, signalling the imminent arrival of an innovative hotel experience in the heart of Sydney. Expected to be completed by early 2025, this landmark development will introduce a new era of hospitality, centered around authentic connections and local community integration.
Caption by Hyatt Hotels is redefining the traditional notion of upscale accommodations, blending the stylish design and comfort of a luxury hotel with the flexibility and self-guided options of a select-service property. With a focus on urban and downtown locations, these hotels aim to create spaces that empower guests to shape their own experience, fostering connectivity and a sense of belonging. Seamlessly incorporating cutting-edge technology, such as digital check-in, digital keys, and mobile-order food service, alongside vibrant social and food-and-beverage concepts, Caption by Hyatt ensures an efficient yet engaging stay.
David Udell, the group president of Asia Pacific at Hyatt, expressed his excitement about this pioneering venture, stating, “We are thrilled to collaborate with LFG Property Pty Ltd to bring the Caption by Hyatt brand to Australia for the first time. This new development will foster an environment where both guests and locals can feel at home, in a space that authentically embodies the spirit of the community. It also underscores Hyatt’s commitment to expanding our lifestyle and leisure portfolio, catering to travellers who seek meaningful connections wherever they go.”
Nestled in the vibrant neighbourhood of Haymarket, the Caption by Hyatt Sydney hotel will be ideally situated at the southern end of the Sydney Central Business District. This multicultural enclave boasts a dynamic atmosphere, featuring the city’s renowned Chinatown, bustling markets, a lively dining scene, and the iconic Capitol Theatre. Additionally, the hotel’s location offers convenient proximity to Darling Harbor, the Sydney International Convention Centre, several esteemed universities, and the emerging Tech Central innovation and technology precinct.
Construction is already underway for this purpose-built 174-guestroom hotel, designed by GCCV architects and characterized by a fusion of contemporary and urban industrial aesthetics. Inside, guests will be greeted by a captivating blend of colours, textures, and meticulously hand-drawn graphic art, adorning the vibrant social and dining spaces. The hotel’s distinctive marquee sign will beckon visitors into Talk Shop, the flagship food and beverage concept of the Caption by Hyatt brand. Serving as an all-day lounge, workspace, coffee shop, eatery, grab-and-go artisanal market, and cocktail bar, Talk Shop will be the social heartbeat of the hotel. Its menus will feature locally inspired dishes, further enhancing the sense of community and shared experiences.
Mr Lu, chairman of LFG Property Pty Ltd, expressed his enthusiasm for the collaboration, emphasizing the shared vision of integrating with the local community. He stated, “Caption by Hyatt Sydney will not only enrich our existing hospitality portfolio but also become a captivating destination within the vibrant Haymarket district. The brand’s commitment to delivering fresh, authentic, and local experiences aligns perfectly with our goal of offering visitors and residents a truly exceptional proposition. We eagerly anticipate collaborating with the Hyatt team to create an extraordinary development that adds significant value to the area.”
The launch of the Caption by Hyatt brand in Australia is part of Hyatt’s strategic expansion of its leisure and lifestyle portfolio worldwide. With the opening of the first Caption by Hyatt hotel in Memphis, Tenn. in 2022, and subsequent planned openings in China, Japan, and Vietnam over the next two years, the brand is rapidly gaining momentum. Hyatt has made significant strides in diversifying its offerings to cater to the evolving needs of both leisure and business travellers. In the last five years alone, the company has doubled its luxury rooms, tripled its resort offerings, and quadrupled the number of lifestyle rooms, firmly establishing itself as a leader in the industry.
For further information on the revolutionary Caption by Hyatt brand, visit their official website at captionbyhyatt.com.
Written by: Anne Keam
