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Representatives of New Zealand’s World of WearableArt (WOW) – a combination of the world’s leading wearable art competition and a spectacular stage show held in Wellington, New Zealand – were among the most noticeable at the Asia Pacific Incentives and Meetings Event (AIME), held in Melbourne last week.

New Zealand had its largest-ever contingent at AIME 2023. Tourism New Zealand’s business events team was joined by 29 partners. The focus was on sustainability, with destination bureaus such as Auckland Convention Bureau, ChristchurchNZ, Destination Queenstown, and RotoruaNZ taking part, along with industry associations and providers.

The Victoria Precinct occupied the largest footprint on the show floor, including the Melbourne, Victoria Stand – the largest destination stand at AIME. Across the The Victoria Precinct were 43 exciting exhibitors showcasing the very best of the state (with 29 exhibitors across the Melbourne, Victoria Stand).

Overall at AIME, buyers from around the world returned, exhibitor space increased by 40% over the 2019 show, and 3000 AIME participants held over 12,000 meetings during the three days of the Melbourne show.

As for WOW, the World of WearableArt awards show is New Zealand’s largest theatrical production, a not-to-be-missed event for about 60,000 people as well as a coveted competition for international designers working at the cutting edge of fashion, art, design and costume, alongside students and first-time entrants.

MEANWHILE, AIME organisers have released a few links to highlights of AIME, which celebrated its 30^th year in 2023.

UNCOVER MELBOURNE EXPERIENCES

The Melbourne Convention Bureau’s Uncover Melbourne experiences showcased the best of Melbourne and surround, revealing hidden gems and unique event offerings to AIME’s hosted buyers and guest media. Experience Melbourne here.

30-YEAR CELEBRATION AT MARVEL

Oh, what a night! Melbourne Convention Bureau and Talk2 Media and Events sure know how to put on a party. The organisers thank Marvel Stadium, Peter Jones Special Events and all performers, event partners and guests for making AIME’s 30th one to remember! Relive the night.

TRADESHOW MEETING MAGIC

The energy on the show floor was buzzing! Smiles lit up so many faces as business meetings were conducted, professional connections formed and ideas ignited. There was no better place to be than #AIME2023. See some moments here.

ILLUMINATING AIME

AIME launched in lights with an official press conference at THE LUME featuring an address from key partners and The Hon. Steve Dimopoulos MP, Minister for Tourism, Sport and Major Events and Minister for Creative Industries. Read more.

EDUCATION AND ENRICHMENT

Kicking off AIME, the Knowledge Program took participants on an equally reflective and thought-provoking journey into the current and future state of the business events industry. We were reminded to never underestimate the value of connection and community. See the highlights.

POST-SHOW FAMILS

Following AIME hosted buyers and hosted media departed for either New South Wales (NSW) or New Zealand to experience firsthand some of the best destinations for planning their next event. See some photos from the Destination NSW famils.