A panel of senior industry executives judged the 2022 “Top 25” honourees for their recent work based on the following criteria: creativity and innovation, cutting-edge sales or marketing campaigns, triumph in challenging situations, and sales efforts that resulted in dramatic gains.

“The ‘Top 25’ is our annual hot list that celebrates the sales, marketing, revenue optimisation and distribution leaders and innovators in our industry,” said Robert A. Gilbert, President and CEO of HSMAI.

Shiratori champions Outrigger’s brand strategy through creative development and content strategy for the web, social, email and paid media, campaigns, communications programmes, brand resources, including tools and systems, and oversight of the brand intranet environment and media asset management.

The Hospitality Sales & Marketing Association International (HSMAI) has selected Brent Shiratori – Vice President of Global Brand Group at Outrigger Hospitality Group, as one of its “Top 25 Extraordinary Minds“ for 2022.

“Brent is the epitome of a gracious and humble leader; he is beloved by his colleagues, a committed community steward and stands tall in the face of any challenge thrown his way,” said Sean Dee, EVP and Chief Commercial Officer. “I’m proud of our global brand team, who are the best in their craft and work as a team to elevate our brand. “He is undoubtedly an extraordinary mind and deserving of this national marketing recognition.” The “Top 25” will be honoured in person at a reception at the JW Marriott LA Live in Los Angeles on February 23.

“This recognition is humbling,” said Shiratori. This is the 20th year HSMAI has compiled the list, which annually recognises exemplary achievement and leadership in hospitality sales, marketing, revenue optimisation, and distribution.

Throughout the pandemic and recovery, these extraordinary professionals have risen to each challenge and met unprecedented circumstances with creativity, strength, and ingenuity.

A model of The Outrigger Way, he consistently goes above and beyond to elevate the guest experience, how the brand is expressed on the property, and the training of hosts to exemplify the company’s positioning as The Premier Beach Resort Company in the World.

Shiratori will join an exclusive list when he is honoured by HSMAI at a reception in Los Angeles on 23 February 2023. The reception is being held in conjunction with the HSMAI Adrian Awards Celebration, which recognises the winners of the largest and most prestigious competition in global travel marketing.

These leaders are empowering recovery. I’m grateful to work with them.

Written by: Supaporn  Pholrach (Joom)

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