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We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where clients can discover and browse through the most sought-after fine watchmaking brands. Catering to a host of luxury watch maisons, mixing heritage and contemporary design, TimeVallée offers guests dedicated brand experiences in the different boutique areas hosted by well-versed expert brand ambassadors.

As we evolve our ships, we have understood the importance of evolving our retail spaces along with them, creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but in-depth approach was a perfect fit for our guest experience.”

The two Geneva-based companies are bringing the “Swiss touch” to the high seas, the sense of elegance and high quality that the country is known for and bringing a host of revered Swiss watch brands to the delight of guests. TimeVallée perpetuates the heritage and savoir-faire of fine watchmaking and invites newcomers to luxury and watch aficionados to browse, learn, share and experience the watchmaking world.

Credit Ivan Sarfatti – TimeVallée on MSC Seascape 1

Brandon Briggs, MSC Cruises SVP Onboard Revenues, shared: “The beauty of luxury shopping at sea is that cruise guests have plenty of time on board.

MSC Cruises is stepping up its high-end retail selection on board, thanks to a further enriched catalogue of luxury brands and a new partnership with TimeVallée. Their curated multi-brand selection makes for a destination store offering some of the most prestigious watches from over 30 top luxury brands. Since cruises are usually at least seven days long, guests can return throughout the cruise, revisiting their desired purchases and savouring the luxury experience.

Worldwide, TimeVallée now has 34 stores, each offering an immersive experience for lovers of fine watches. Since its inception in 2014, TimeVallée has been making waves in the luxury watch retail sector. The look and feel of the space will replicate that of other TimeVallée shops on land and offer the same unique service, complete with extensive brand storytelling and know-how.

Launching this December, the TimeVallée concept will feature on MSC Seascape for the first time on any cruise ship.

Michael Guenoun, CEO of TimeVallée International, added: “We are delighted to partner with MSC to open TimeVallée at sea for the first time.

TimeVallée is evocative of the valleys wherein many fine Swiss watches have traditionally been manufactured throughout history.

Aboard MSC Seascape, the TimeVallée store will feature a comprehensive inventory of world-famous Maisons, including Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai and Tag Heuer.

The Naming Ceremony for MSC Seascape will take place in New York City in a glittering event on December 7 2022.