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René de Monchy, Chief Executive of Tourism New Zealand, says: “Aotearoa, New Zealand, is a place for those who pursue meaningful connections with culture, people, and the environment”.

“Whether that means experiencing New Zealand’s unique Māori culture and using that as a platform to expand on your organisation’s own culture and values; engaging closely with and learning from the local community; or exploring nature, and then giving back to the environment through sustainable initiatives, those more meaningful connections are here to find.”

From the thrill of facing a traditional Māori pōwhiri welcome to a venue set amongst the lush native forest, the exhilarating rush of a jet boat that serves as transport between activities, to the awe-inspiring stories outside and inside its new world-class convention centres, it captures a sneak peek of the offerings that can deliver a business event with a difference.

The country’s first 100% Pure New Zealand global campaign post-pandemic, ‘If You Seek’ showcases how Aotearoa New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.

That curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country and are met with manaakitanga [a deep expression of hospitality and reciprocal understanding/connection].

Tourism New Zealand’s General Manager New Zealand & Business Events, Bjoern Spreitzer, says for the Business Events market, that means more transformational experiences.

New Zealand is extending an invitation to business event planners who seek more through extraordinary travel through its new campaign, ‘If You Seek’. A dedicated suite of assets has now been released highlighting the memorable experiences, people and places that ensure Business Events held in New Zealand are far from generic.

These are visitors who we think will explore more deeply and ultimately contribute to New Zealand’s tourism sector in ways beyond the economic benefit.” It’s an emphasis on Return on Objective that adds value to an event packed with great activities, innovative content and stunning scenery.