AFTA’s ongoing strategy to ensure mainstream media showcase the value and importance of Australia’s travel businesses has secured some major stories recently.
News Corp Australia’s ongoing support of Australia’s Travel Sector and NTIA 2022 has seen Escape.com.au and the Escape Sunday liftout recently share top tips and insights from several AFTA members across 12 articles including:
What’s the best economy seat on a plane and how do you get it?
Is it cheaper to book airfares through a travel agent?
Genius hotel room hack you need to know
News Corp Australia’s competition to find Australia’s Favourite Travel Agency is now live at escape.com.au/win[1]. Readers are asked to readers to nominate their favourite ATAS accredited travel agency in 100 words or less to win some incredible prizes. The winner will be announced at NTIA on 15 October.
Media coverage of members secured by AFTA in the last week also includes national radio, The Guardian and BBC World News.
Quotes from Dean Long, CEO AFTA:
“AFTA’s media roster is getting a great work out at the moment as AFTA continues to promote the importance of travel professionals as more and more Australians get back into travel.”
“AFTA, with the support of our media and PR agency Alpha Consult, is active every day across a range of issues, pitching our sector and our members as expert commentators on the reality, opportunities and challenges we face. We also continue to create media opportunities for our members at a local, national and even international level. In the last week alone, we’ve had members provide advice on everything from cruise tips through to global coverage on Australians getting to London in time for Queen Elizabeth’s funeral.”
