David Thompson, Event Director, IBTM World, comments: “Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives.
Barbara Jamison-Woods, Head of Europe, Convention Bureau at London & Partners, comments: “I am delighted that the theme for this year’s IBTM World is ‘Culture Creation’ as we are really lucky in London to have such a diverse and accessible cultural offering with the greatest number of free museums and art galleries in the world.
The organisers say the event, which will take place at Fira, Barcelona, from the 29th of November to the 1st of December, will bring together attendees to discover how modern business challenges are creating opportunities across the industry and explore the convergence of events and business culture.
IBTM World’s networking events will reflect the unique culture of different destinations, including the hugely popular Networking Hour on the show floor, Club Night, and the Welcome Reception on day one with food, live music and dancing. This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we visit create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.”
IBTM has announced the first details of IBTM World 2022, focusing on ‘culture creation’ as the business events world adapts to a more disparate working environment post-pandemic.
IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. Large corporations who may have fewer offices post-pandemic are looking for ways to maintain their unique culture, something that face-to-face events can help forge and maintain.
Designed to showcase different cultural destinations worldwide, the Roadshows will explore how destinations use their unique cultures to create huge event potential. To free up time in buyers’ schedules to allow them to attend educational sessions and meetings throughout the event, this year, the Corporate Buyer Programme and the Association Programme will take place the day before the official start of the event, on Monday 28 November. We will run several ‘What’s New’ and ‘How to Do London’ interactive presentations to inspire hosted buyers and discuss how our partners can help them with practical and hands-on support to fit all budgets and ROI objectives.”
As part of its focus on creating culture, IBTM World 2022 will include the introduction of IBTM Cultural Roadshows.
Grant Caplan, President at Procurigence, comments: “Our mission to use gatherings of all sorts for culture creation is more important than ever for our clients. Our mission for IBTM this year is to find great suppliers as always, as well as those who can help us deliver creative cultural experiences for our clients.”
To register for the event, please click here.
Written by: Jill Walsh
