The Australian sports betting industry is quite an exclusive one. Your target market is not very broad, and you may wonder if you need to build an email marketing list.
The answer is a big YES! And we will tell you why.
From just a means of communication, email has become a very potent marketing opportunity to reach customers and make sales.
With internet marketing becoming very popular and equally effective in Australia, sports betting businesses are increasingly adopting email marketing.
Take for example, you are a Bet365 affiliate, and you want to promote a Bet365 App Download to get commissions from new Bet365 customer registrations.
If you had an email list, you could easily send an email campaign highlighting the advantages of betting with Bet365. If your email copy and visuals are compelling enough, your recipients could be convinced enough to register.
Having an email list as a business is really important to gaining new clients, sales, customer retention, customer engagement, and all.
Do you still have doubts about the inevitability of having an email list?
Let us look at what an email list essentially is and why creating an email list for your sports betting brand is very important.
What is an email marketing list?
Knowing the indispensability of an email list entails us knowing what an email list is in the first place. Simply put, an email list is a compilation of people’s names and their respective email addresses.
For an email list to be more effective, these people, in the first place, must give you their permission to send them emails, or they have at least indicated their interest in your services.
This way, when you reach out to them regarding your services, they are more likely to respond.
An email list is so important to your business. Going by statistics from the Direct Marketing Association, email marketing on average, promises a 4300 percent return on investment (ROI) for businesses! Why this level of effectiveness?
Email is more personal and direct.
When you send someone an email, your email supposedly goes to the recipient’s inbox. This allows you to engage the person more directly and on a personal and casual level.
The people in your email list are already acquainted with you or your service. It is not like you are spamming them. Most of these emails in most natural conditions are gotten from your website or your blog, visitors who choose to opt-in for you to beep them regularly.
The essence of this is that interest has already been declared in your services. So when you email the people on your email list, you are simply building on their primordial interests.
Accordingly, you are engaging your customers and eventually retaining them. The chances are much higher that they will be more responsive to your messages.
Thus if you beep them with a product, it is very possible they could give the product a look. This is a precious lead that could mature into sales.
You Can Send Streamlined Messages to Your Email List
First, you already know the contacts’ interest in your email list. You already have a clue into what is more likely to catch their attention. With these dimensions, you can now more accurately tailor the content you deliver to them.
You can customize your the message you send your email list to critically appeal to them and occupy their attention. Targeted marketing emails are more likely to convert because you are hitting the soft spot of your prospect.
This exceeds what you get from your social media. Lacing this with more statistics from Campaign Monitor, your chances of getting a click-through from an email campaign are six times higher than you stand to get from a tweet!
Your Email List belongs strictly to you.
Imagine you are following up your customers on social media platforms like Twitter, Facebook and the rest, your content is streamlined to rhyme with the policies of that medium.
So if Facebook eventually alters their marketing policies, the leads you have been nurturing their may be affected. Also, imagine that Google makes changes to their SEO policies.
You will have to adjust your marketing efforts, however inconvenient that could be to your business. But your email list is yours.
Other big platforms like Facebook and Google can not affect your email list with the changes they introduce to their operational policies.
