Former Australian Cricket star Brad Hogg joined the Western Australia Deputy Premier and Minister for Tourism, the Honorable Roger Cook MLA and Tourism Western Australia Managing Director Carolyn Turnbull to promote Australia’s largest state ahead of the ICC Men’s T20 World Cup that’s going to take place in Australia during the last quarter.
Perth is set to host five matches between 22 to 30th October at its Optus Stadium, which has been adjudged as the most beautiful sporting facility in the world in 2019.
Deputy Premier said: “Western Australia is a premium destination, and India remains a priority market for WA. We have seen an influx of visitors from India, with arrivals in May reaching more than 90% of pre-COVID levels and forward bookings for July and August are even higher than before the pandemic. Cricket enthusiasts from India will be happy to witness the match between India and South Africa at Perth’s Optus Stadium that was declared Australia’s Venue of the Year earlier this month and later visit Margaret River basin, Coral coast and the Kimberly.”
The Western Australia mission led by the Deputy Premier included 100 business leaders from WA for ministerial meetings, group briefings, industry roundtable, and one-to-one big networking events in Mumbai, New Delhi, Vijayawada and Chennai as well, with a mission to unlock business opportunities for Western Australia as a destination for tourists, students, events, businesses and investment.
India was the 11th biggest market and ten biggest in terms of revenue for WA in 2019, with 30,000 plus visitors. 2/3rds of them visited to see friends and relatives. The premier added that the WA government is investing a $195 million reconnect package to enhance travel connections to WA in addition to the $167 million tourism budget.
Carolyn Turnbull, Managing Director, Tourism Western Australia, said: “In the post-COVID world, we are among the off-the-beaten track destinations that are certainly filling out the bucket list of aspirational travellers across the world. Indian visitor is sophisticated and looking for life-changing experiences, and WA has plenty of that. We’re engaging with industry stakeholders to showcase all the adventures that await visitors from India”.
Swimming with whale sharks is a unique and exciting activity of WA that sure becomes a lifetime memory for any enthusiast. Drive through the amazing natural formations of the Cape Ranges is a beautiful experience.
Tourism WA is launching a Visitor Campaign in India to run through August, promoting extensive touring options available during the T20 series. Tourism Western Australia’s research indicates that travellers from India are especially interested in nature and wildlife, stunning coastlines, beaches and marine wildlife, and local cuisine.
Ms Turnbull said: “A family-friendly destination of Western Australia has it all and much more for the Indian traveller. Events in Western Australia’s capital city of Perth complement the incredible range of activities available to visitors to enjoy across our beautiful state-whether the stunning forests and wine regions in WA’s South West or our pristine beaches along the Coral Coast. Cricket is a great example of what brings two jurisdictions together. Our other focus is on promoting big events like the upcoming ICC Men’s T20 matches in Perth, with India’s national team to play South Africa at our world-class Perth Stadium.”
WA brand ambassador Brad Hogg became a darling of the audience with his active enthusiasm in presenting the attractions of his state and for his humbleness in connecting with people.
Written By Madhura Katti
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