ITB Asia, Asia’s Leading Travel Trade Show, is back and on track for a physical event in October and shines a light on a new collaboration with the Singapore Association of Convention Exhibition Organisers Suppliers SACEOS, the national trade association for meetings, incentives, conferences, exhibitions and events in Singapore.
The two institutions have signed a corresponding partnership agreement to host the Singapore MICE Forum event, which will be co-located with ITB Asia and MICE Show Asia in Singapore. Singapore MICE Forum SMF is SACEOS premier annual event that brings together global and regional MICE players to foster partnerships and international collaboration. The one-day event will be held on 20 October 2022 at Marina Bay Sands Expo Convention Centre.
The event is expected to attract more than 250 meetings and event professionals and 50 expert speakers from the global MICE industry. The partnership aims to leverage the extensive networks of business, government, and travel trade contacts to attract even more experts and key industry players, laying the foundation for new initiatives and activities for the MICE segment. Through this new agreement, SACEOS will also be ITB Asia’s knowledge partner, curating high-quality conference sessions within MICE Show Asia as well as providing insightful content and high-level speakers for the Singapore MICE Forum, which brings together industry players, promotes learning and uncovers trends from forward-thinking MICE leaders.
Katrina Leung, Managing Director of Messe Berlin Singapore, the organiser of ITB Asia, commented Hosting Singapore MICE Forum SMF at ITB Asia and MICE Show Asia is a significant step in fostering and enabling growth in the MICE and Events sector in the region. We are looking forward to a successful partnership with SACEOS and leveraging on its decades of experience in the MICE industry. Its educational approach and content will greatly assist all ITB Asia and MICE Show Asias participants. Richard Ireland, President, Singapore Association of Convention Exhibition Organisers Suppliers SACEOS, said The spirit of connection, collaboration and innovation has always been at the core of the MICE industry purpose.
As business events in the region come back to life, there is no better platform for the industry to gain new insights and exchange views on new opportunities and trends than the Singapore MICE Forum SMF.
Written by: Supaporn Pholrach (Joom)
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