The APIR project for the Hotel Villa Igiea in Palermo is born from the meeting of two historical companies that today combine the value of tradition and the strength of a contemporary brand, with a vision orientated towards the future.

Located on the Gulf of Palermo, 2 km from the port and in a panoramic position, Hotel Villa Igiea is an accommodation facility of the Rocco Forte Hotel chain, the client who trusted APIR for this project, whose first graphic proposals were developed in 2019 and the completion of the works and the full installation took place in July 2021.

For its fascinating history and structural characteristics, the Villa Igiea project required APIR’s extensive involvement and specific design commitment to finding a signage solution that combines artistic and cultural heritage with the traditional high-end hotel usability. The sign had to reference the Liberty style inspired by the environment but, at the same time, it had to be functional to allow the customer to easily find all the hotel’s services. The biggest challenge was to ensure fast, efficient and effective access to services for all guests, as expected from a modern high-end hotel.

The type of work involved the production and installation of interior directional signage for all four floors of the hotel, security signage, and exterior signage, including the gardens. Overall, the areas of the facilities worked on are interior/exterior/gardens/private port dock areas.

Edited by: Matthew Thomas