Black Sheep Tourism (Black Sheep) are proud to announce the launch of their partnership with US based hospitality data management company, HMA.Black Sheep Tourism brings brands and business solutions together, creating unique products and services designed to support the travel, tourism and hospitality industry.
The past 18 months of upheaval has changed the marketing landscape for everyone, especially those of us in the Travel, Tourism and Hospitality industry. As we look towards a steady return to a new normal, this is the perfect time to explore new solutions to maximise growth, leverage your data in new ways and build cost effective, personalised customer engagement.
HMA began as a hospitality data management company in 1984 with a focus on data intelligence and direct mail. After nearly four decades in hospitality marketing, HMA has developed an approach that balances data insight with strategic execution. A team of technical and creative problem solvers who can translate your data into a dynamic marketing strategy that can grow with your business. Whether you are an independent hotel, hotel management company with multiple properties or company seeking a high touch CRM solution, an HMA partnership brings customized solutions that streamline operations and drives new revenue.
With Black Sheep client services, now powered by HMA, customer data management has never been easier. No matter what systems your company uses to collect data, we can capture and collate from any source or multiple sources.
Quotes
Trish Shepherd, founder Black Sheep Tourism.
“In line with our belief that when you know more you can do more we are thrilled to bring HMA’s innovative data management platform and web based tools to our local market. With our combined years of experience and team expertise we are able to assist businesses to more efficiently engage with target audiences. With the power of HMA technology, all data segments such as demographics, spend patterns and digital engagement is at your fingertips, via a personalised cloud based reporting dashboard.”
Michelle Carey Heuer, President HMA
“At HMA we are and have always been passionate and dedicated to finding new and innovative ways to drive revenue and customer engagement for our clients. We like to call ourselves a “force multiplier” and we are delighted to partner with Trish and her team at Black Sheep Tourism to represent and deliver our “Powered by HMA” philosophy to the Australian tourism market.”
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