Australia’s SMEs are relying on their websites and social media more than ever before to generate customer leads and interact with their customers particularly since the pandemic. Which is why Flight Centre’s Corporate Traveller and Experience Design company Komosion have partnered to help SMEs assess and improve their sales and digital marketing.
The partnership kicks off with a free online seminar on Tuesday June 8, and a digital sales and marketing assessment tool has also been developed. The assessment has been created by Komosion as part of Corporate Traveller’s commitment to helping SMEs navigate their journey to success through a new Business Support Hub.
The activity is part of Corporate Traveller’s Wheels Up: Return to Growth program which, since February this year, has been progressively making a range of resources and exclusive business growth offers available, to help customers accelerate their recovery.
“We know it’s a long road to recovery for businesses, but it’s also a road that’s full of opportunity and potential,” says Tom Walley, Corporate Traveller’s General Manager, Australia. “Our partnership with Komosion supports our mission at Corporate Traveller to support SME businesses in Australia beyond business travel.”
John O’Neill, Komosion’s Founder/Principal, says the tools provide SMEs with “expertise that’s normally reserved for large companies with big consulting budgets”.
“Together with Corporate Traveller we could see a need for assisting SMEs wanting to thrive as the business world recovers and adapts as a result of the pandemic,” says O’Neill. “We know there’s a need for such support.
“Based on a recent MYOB national survey of Australian SME owners and managers, 40 percent of respondents said their website generates customer leads and 35 per cent said social media has allowed more interactions with customers – but more than a third of the surveyed SMEs didn’t have a website and only one in five had both a website and social media presence.”
The assessment tool is easy, takes just minutes to complete, and covers a company’s approach to e-commerce, digital marketing, technical resources, social media, strategy and planning.
It then generates a free, practical report that provides simple, cheap and effective ways to make improvements in the short to medium term. This includes sales and marketing technologies and realistic advice on how to use them to increase revenues – including email marketing, bolstering website content and activating social media channels.
The design of the questionnaire and report content was overseen by Komosion’s General Manager, Kate Fitzpatrick, drawing on her 15 years’ digital marketing and product management expertise. This includes six years based in London, including at Pearson – one of the world’s largest education and assessment companies.
Free webinar
Interested organisations are also invited to join a one-hour, online seminar on Tuesday June 8, 2021, where an expert consulting panel will discuss how to best blend customer engagement via digital channels and real-world meetings in the post-COVID-19 world.
Panel members include Deloitte Australia’s former client relationship coach for its Partners; an executive who drove $640 million worth of Olympic Games ticket sales; a global expert in digital transformation; a cleantech Venture Capital entrepreneur; and Corporate Traveller’s two most senior sales and marketing experts. The panel will answer questions and address topics including:
- What are the top 3-5 ‘must do’ marketing tactics for B2B companies?
- How have digital events changed business processes?
- As we look towards a more sustainable future, is there an increased demand for environmentally friendly modes of transport, for example electric vehicles?
- How companies are managing issues and grasping opportunities arising from the pandemic
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