As destinations across the globe prepare to welcome back tourists with inspirational content that can be digested from home, Ishikawa Prefecture, Japan, launches a brand new consumer-centric website today as part of a new branding reveal to attract international travellers.
The user-friendly site, www.ishikawatravel.jp/en/, has been optimised for both desktop and mobile use, focusing on types of holiday and its cultural and nature-driven assets as it urges consumers to ‘Find Your Ishikawa’. For first-time visitors, a direct link from the homepage provides ready-made itineraries.
A new tagline has also been introduced, labelling Ishikawa as ‘The Golden Destination’. Ishikawa produces 99% of Japan’s Gold Leaf crafts, a huge part of its culture and history which can be experienced by visitors while in the destination, from creating their own Gold Leaf crafts, to sampling Gold Leaf ice cream and visiting Gold Leaf decorated tea houses. Gold is linked intrinsically to the prefectural capital city, Kanazawa, which translates to ‘marshes of gold’. The gold theme also correlates well with the wide range of premium experiences and accommodation, from onsen resorts to traditional Japanese inns, targeting the luxury traveller. The website utilises a clean colour palette of white and gold, integrating the new messaging with the brand’s look and feel.
A new logo draws on the memorable scenery of the prefecture’s Kenrokuen Garden – one of the Three Great Gardens of Japan and arguably Japan’s most celebrated landscape garden – capturing the iconic rope formations used to protect the garden’s Karasaki pine trees, as well as the garden’s Kotojitoro Lantern.
Of the new branding and website, Ms Yumiko Ometeguchi, Manager, Inbound Tourism, comments: “After becoming renowned as a holiday destination for Japanese visitors over several years thanks to the coastal location and myriad cultural sites and experiences, international travellers are beginning to discover Ishikawa Prefecture. Intrepid travellers want to explore Japan’s culture and natural beauty beyond the Golden Route, with Ishikawa being relatively unknown still yet easily accessible by bullet train from Tokyo, as well as multiple transport and flight options from Japan’s popular ski resorts. With a growth in demand, having an international-focused website is imperative to ensure that prospective travellers have the right information at hand – including the tools to book – to help plan their trip.”
Ishikawa Prefecture recently extended their representation Down Under with travel marketing firm, Linkd Tourism. For training enquiries and itinerary inspiration, please contact Kylee Kay (kylee@linkdtourism.com).
Did you know?
Ishikawa is a year-round destination that forms part of an alternative Golden Route through Japan. (the known tourist path for first-time visitors which encompasses train travel from Tokyo via Osaka to Kyoto). Following the opening of the bullet train route through Kanazawa in 2015 (which also starts in Tokyo and continues to Kyoto), an adventurous new experience for all is available, immersing travellers in Ishikawa’s history and traditions.
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