Mongolia was recognised as a ‘First Star’ Golden City Gate Award winner at ITB Berlin for its travel inspiration music clip submission titled ‘Welcome to Mongolia’.
Performed by local icon ‘Myagmar’ with his notably strong and deep voice, the five-minute-long music clip takes viewers through a tour of Mongolia, presenting not only landscapes, tourism activities and nomadic life but also the vibrancy of Mongolia’s capital Ulaanbaatar. The clip has been viewed by over 10,000 people on YouTube and it is likely that this award will widen its online exposure.
The Golden City Gate Awards – the world’s largest ceremony recognising tourism multimedia excellence – has been awarded annually for 18 years during ITB Berlin, providing worldwide attention to the art and media production of the tourism industry.
All eligible artworks are judged by an international jury based on a predetermined point system. All media submissions must be themed in tourism practice and/or activity to be eligible. Each category bestowed gold, silver, and bronze prizes, however, the top media contribution from all submissions was granted the prestigious ‘Diamond Award’ at the end of the event.
Since the competition’s inception in 2001, 1,720 posts from 42 countries have been submitted and evaluated by 40 international judges. For the 2019 Golden City Gate edition, over 100 entries from 21 countries have been submitted.
“We are delighted to receive the Golden City Gate Award’s First Star prize. It will help bring awareness from the world to our beautiful country. Our aim is to highlight Mongolia’s extraordinary diversity to the largest audience possible,” said Mongolia Minister of Environment and Tourism H.E. Tserenbat Namsrai at ITB Berlin.
Produced by Cross Animation Studio and originally written by Ms. M. Navchaa, ‘Welcome to Mongolia’ showcases the many landscapes of Mongolia — from the Gobi Desert and the steppes to the snow-covered mountain range in Mongolia’s western region.
Ms. M. Navchaa said “I wanted to create a theme for my company Tsolmon Travel and was approached by Mr. Myagmar, who wanted to create a song about Mongolia. I am very happy to have received this wonderful award for this partnership and invite everyone to watch the video and come and experience Mongolia.”
“This award is very aligned with the re-launch of the Mongolia.travel platform as a travel inspirational storytelling platform,” added Mr. Tuguldur Baajiikhuu, Director – Greater Tumen Initiative Secretariat. “Video content like the ‘Welcome to Mongolia’ video, generated through the private sector, plays an important role in promoting Mongolia in an authentic way.”
During ITB Berlin 2019, the Ministry of Environment and Tourism Mongolia took the opportunity to introduce its new Mongolia digital travel platform Mongolia.travel, an interactive tool aimed to help travellers to design their own itineraries in the country according to their own wishes. The Mongolia platform is also a tool for local travel companies to highlight their products and activities.
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