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Michel Reybier is delighted to announce the opening this spring of La Réserve Eden au Lac Zurich. This elegant hotel is reborn after several months of an ambitious undertaking nurtured by the creativity of Philippe Starck and La Réserve’s vision of excellence. La Réserve Eden au Lac Zurich is a majestic building which has stood proud on the lakeshore for one hundred years. Philippe Starck has put his subtle artistic and rebellious touch to the hotel. From the 40 rooms and suites to the restaurant and the bar, everything has been redesigned to offer guests a refined and timeless experience, true to La Réserve’s values of excellence and simplicity As the only five star hotel on the shoreline, the views and rooms are more than matched by the personal service. Step behind the magnificent neo-Baroque façade and discover a boutique retreat where every detail is individually tailored.

To see the lake from a different angle, start each day with an invigorating dip. Alternatively, put on your running shoes and follow a trail around the shores. The hotel is also a stone’s throw away from the designer boutiques of Bahnhofstrasse and cultural gems such as the Museum of Fine Arts. Not to mention the cafés, wine bars and galleries that make up this vibrant neighbourhood. Then there’s the opera, just moments from the hotel, it’s a highlight of any Zürich city break

La Reserve is the brainchild of entrepreneur Michel Reybier. He  is determined to offer the best. His name has become a label, a signature, yet he is above all attached to the club spirit that exists only through the contentment experienced by his guests and clients.

He said, “My wish is that each of my guests, well-known or unknown but always acknowledged, should feel at home while being elsewhere; that they may share in an art of living filled with extreme refinement and delightful moments.”

“La Réserve Eden au Lac Zurich is like dancing rock and roll with the Queen of England. Everything is traditional, yet resolutely unconventional,” said Philippe Starck.

The portfolio of ultra-luxe hotels known as La Reserve has developed a cult following among the jet set community for its approach to hospitality (tagline, “rethinking luxury”). In Paris, the intimate palace hotel sequestered off the Champs Elysées is decadently decorated like a private mansion, the antiques and artwork demonstrating a real collector’s eye. La Réserve Ramatuelle is a glam retreat situated near Saint-Tropez, with a newly opened beach club on the famous Plage de Pampelonne. And Geneva was the original flagship, showcasing a “refined simplicity, uncluttered and unpretentious.” Now there is Zurich, a timeless cocktail composed of classicism, modernity, intelligence and creativity.

Prices start from AUD 580 per night for a superior king room.
https://www.lareserve.com

Lea Seguier heads up the newly opened La Reserve representation office for Australia and New Zealand based in Sydney. @leaseguier ctc 02 9299 0971