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Hotel OPenings : Purple | 2021 New Hotel Openings

November 18, 2020 Hotel Openings No Comments



Opening in Early 2021

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Forward-thinking home-meets-hotel brand Locke will launch its fourth London property, Kingsland Locke, in the heart of Dalston in January 2021. Located in one of London’s most eclectic neighbourhoods, Kingsland Locke will house 124 contemporary studio apartments, as well as complimentary co-working space, on-site micro-brewery and gin distillery, all-day restaurant, workout studio and coffee shop. The lower ground floor of the hotel boasts a large, naturally-lit atrium space providing a relaxing atmosphere by day, which will transition into a lively bar area come nightfall.

Continuing Locke’s refreshing design approach, the interiors of Kingsland Locke have been conceived by East London-based studio Red Deer, who has taken inspiration from the vibrant colours and scenes of the surrounding Dalston neighbourhood. Rooms have been designed with a more muted palette, using raw textures and subtle tones to encourage rest and relaxation. Synonymous with the wider Locke brand, all studios will feature fully-equipped kitchens complete with high spec appliances, as well as custom-made green velvet sofas and living space.


Opening in Spring 2021

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Pan Pacific Hotels Group, will plant its first flag in Europe with Pan Pacific London in Spring 2021. Offering the signature Pan Pacific gracious hospitality, with a touch of Asian resourcefulness, Pan Pacific London opens just across from Liverpool Street Station, the historic and ever-evolving business district with little in the way of luxury hotels. The 237-room and suite hotel is located in One Bishopsgate Plaza, London’s new landmark tower, that combines this new hospitality offering with 160 private residences.

Under the vision of world famous Yabu Pushelberg the property represents a number of firsts for London; including a floor dedicated to guest well-being incorporating a dramatic 18-meter infinity pool with spectacular view over the plaza; more landscaped outdoor space than any other luxury hotel in the area, with gardens integrated into the design of the restaurants and recreational facilities; and meeting and function spaces which will total almost 341sqm. A design marvel in itself is the entrance to the ballroom, occupying a glass pavilion in the public plaza, housing an elevator and lift to take guests down to the events space – the first ballroom in the square mile of 476 sqm, featuring two combinable areas suiting any type of event.


Opening in Spring 2021

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Edwardian Hotels’ The Londoner is London’s newest hotel, opening in London’s Leicester Square in Spring 2021. Launching as the world’s first Super Boutique hotel and in excess of £300m investment, the property will showcase a contemporary aesthetic crafted by Yabu Pushelberg across 16 stories including subterranean levels, making it one of the deepest hotels in the world, with 350 guest rooms and suites; two private screening rooms; a mix of six concept eateries, bars, a tavern and a variety of meeting spaces and a results-driven gym and spa.

As a brand-new build in the heart of London, The Londoner will employ pioneering methods of sustainable luxury and secured a £175 million Green Loan from HSBC UK, a first for the hospitality sector. The funding will be used to ensure the new hotel doesn’t just meet but exceeds the BREEAM Excellent category in building environmental and sustainable performance.



Opening in spring 2021

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Continuing its European expansion, home-meets-hotel brand Locke will open WunderLocke in South-West Munich in spring 2021. WunderLocke aims to disrupt the Bavarian capital with a hospitality concept unlike any other in the city, and the first Locke of its kind. The new opening will feature 360 stylish studio apartments, co-working area, meeting and event spaces, workout studio and outdoor heated swimming pool; as well as four food and drink outlets including an urban farm that will supply a farm-to-table concept, and rooftop cocktail bar with panoramic views of the Bavarian Alps.

WunderLocke will be a destination for locals, holidaymakers, and business travellers alike, providing a new creative hub in South-West Munich for the city’s burgeoning undercurrent of artists, creatives and tech entrepreneurs. WunderLocke has been designed by acclaimed studio Holloway Li, which completed Locke’s latest London property, Bermonds Locke, earlier this year. The property’s design-led apartments are peaceful and spacious, and all feature kitchens and seating areas – a hallmark of Locke design. WunderLocke is also home to several suites, which include large dining tables to accommodate dinner parties and business meetings.


Opening in April 2021

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Previously a beach front Balearic structure from the 1980s, W Ibiza Hotel sits off the beaten track and on the palm-fringed beachfront of Santa Eulalia – Ibiza’s largest resort. Baranowitz + Kronenberg (B+K) have transformed W Ibiza into an incredible social hub that connects with guests, sets the scene, and sparks imagination, while incorporating the bold and playful themes of W Hotels. The practice has set out to design a hotel to match the relaxed pace and cosmopolitan vibe of Santa Eulalia, resulting in an idyllic escape with the playful charm of Ibiza.

The bohemian theme which is synonymous with the island, is handled with a refined sophistication, amplified through the spatial arrangement and choice of materials and finishes. The overall impression is of a refreshing and engaging simplicity expressed by a minimum of means: colour, sun and shade.

Consisting of 162 guest rooms and suites, the hotel boasts a jaw-dropping rooftop swimming pool and picturesque sunset bar boasting spectacular views of the Mediterranean Sea, as well as a 4,000 square foot spa and gym.

Opening in 2021

Baranowitz + Kronenberg (B+K) will be unveiling designs for the much anticipated W Prague – the Czech Republic’s first W Hotel, set to open in 2021.

Located on Wenceslas Square, B+K has restored the historical and former Grand Europa Hotel – an art nouveau-style property that dates back to the 1900s, creating a new and exciting hotel that combines historical elements of this landmark building with a new oval-shaped extension. The two buildings will be fully connected to create 154 guest rooms and suites, including the Extreme Wow Suite – W Hotel’s lavish take on the traditional Presidential Suite.



Villa Lena, the agriturismo hotel, artists residency and farm-to-table restaurant in the heart of rural Tuscany, will now be open for exclusive hire from January 2021. This marks the first year that Villa Lena will be available for hire year-round, with capacities for groups ranging in size from 36 up to 150 guests, offering tailor made options to enjoy the seclusion and space in nature that Villa Lena offers, perfect for exclusive parties, events, weddings and retreats.

Event features unique to Villa Lena include the ‘Wild Dining’ experience, where guests can sample a farm-to-table menu on one long table in front of the main villa under the stars; multiple spaces to host yoga retreats with access to an indoor yoga hall and outdoor yoga deck overlooking the Tuscan hills; as well as the added advantage of there being no curfew in place, in case guests feel like dancing into the early hours.

Villa Lena will be available for full and partial buyouts, starting from 5,000EUROS in low-season, available from January – December 2021.




Opening in January 2021


LOGE, the lifestyle hotel group which brings forgotten motels near towns and trails back to life, is set to open its second Leavenworth, WA location in January 2021. The new LOGE Leavenworth Downtown property is less than one mile away from the brand’s Leavenworth Riverside location, on the banks of the Wenatchee River. This is the sixth LOGE property to open since the brand’s first in 2017.

The newly renovated LOGE Leavenworth Downtown will feature 26 rooms and suites, a bar/café called The Iconoclast and a beer garden serving local draughts, as well as outdoor patios and ample work space. For The Iconoclast, LOGE will collaborate with local Leavenworth eatery Yodelin Broth to create a unique menu that offers warming bone broth soups, salads, burgers & craft beer to guests and locals alike. The 1,660 square foot cafe and lounge space is also perfect for working remotely, which is at an all-time high this year.

Unique to LOGE Leavenworth Downtown, rooms and suites will feature in-room electric hot water pots and teas, plus Alpine Start instant coffee. The property will also feature the brand’s best offerings and amenities such as gear rentals, Raleigh city cruiser bikes, and sustainable bath products. All LOGE locations are dog-friendly, include property-wide WiFi and feature the signature, orange kammock in rooms.

Opening in Q1 2021


Situated on Wilcox Avenue, close to Hollywood and Vine, Thompson Hollywood will comprise 190 guest rooms, a lobby bar, a signature restaurant and rooftop terrace and be the first completed project for the Vinyl District, a newly concepted neighbourhood developed by Relevant Group opening in early 2021.

Thompson Hollywood will draw upon the world of old-school Hollywood glamour whilst maintaining a contemporary and stylish approach, Tara Bernerd & Partners will provide the full interior architecture and design for what is set to become one of LA’s chicest destinations.

Opening in Spring 2021

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Perched on an expanse of uninterrupted waterfront in Kingston, NY, Hutton Brickyards — the region’s last architecturally intact brick manufactory is a partnership between Salt Hotels and Karl Slovin, who purchased the Brickyards 7 years ago following Slovin’s multimillion-dollar restoration. In view of the Rhinecliff Amtrak station, Hutton makes an easy trip for New Yorkers seeking a respite from the city. In 2021, guests will come by seaplane, helicopter, boat, train or car—experiencing a romantic sense of arrival.

The property sits upon 73 acres of rolling hills and lush meadows and features panoramic views of the Hudson River. From this vantage point, guests see nearby beach access points for recreation and enjoy sightlines to a former Astor estate. The sprawling campus will feature whimsical invitations to fun: an archery range, croquet lawn, firepits and bicycles. Opportunities for hikes, guided kayak experiences, paddle-boarding, running, outdoor yoga, snow shoeing, cross country skiing, beekeeping and more abound in the neighboring wilderness and water. While a delivery cart meanders down a cabin path, guests may raise a woven flag to signal a room service request. The effect is a retreat detached from everyday stresses, which invites guests to experience a genuine sense of place.


New spa launches in Q1 2021


The Standard Spa, Miami Beach is well known for its globally minded holistic, hydrotherapy playground set on the private island of Belle Isle. Its own secluded self-care paradise includes the Bayside Infinity Pool, Roman Waterfall Hot Tub, Arctic Plunge and Mud Lounge. The renowned Spa is currently undergoing a rejuvenation of the Turkish Hammam, Aroma Stream Room, Cedar Sauna, and Scrub Room, and will reopen with additional, leading edge wellness features and treatments in May of 2021. The Standard Spa, Miami Beach is also recognized for its global-inspired fare at Lido Bayside Grill and two new forthcoming concepts, a cocktail bar and café will launch in early 2021.

ette, Orlando FL

Opening Q1 2021


ette, which stands for earthy, timeless, true and elegant, is a family-run project that is set to open Q1 next year. ette will see a completely new concept for hospitality for Orlando. A bustling hotel, with 126 rooms, ette will pride itself on it’s modern yet rustic design by Bonetti/Kozerski, forwarding thinking concepts including an open back of house where cleanliness is literally on display, a zero-alcohol rooftop bar with creative yet natural mocktails and a rustic and homely Italian restaurant with pasta like your Nonna would make.



Now open

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I’m sure you know that all eyes are on Japan for next year as we hope the Olympics will be able to take place and there are a wave of new openings across the country. Zentis Osaka is a new hotel which is the creation of renowned interior specialist Tara Bernerd and marks the first property of a new hotel group under the Palace Hotel Group umbrella.

Throughout the hotel, Tara Bernerd & Partners aims to establish the aesthetics of the Zentis brand whilst simultaneously creating meaning and connection through a distinct sense of place. Imagining the guest rooms like traditional Japanese bento boxes, interlocking layouts were devised to optimise on the limited floorplate and create a functional yet inviting sanctuary for guests. Continuing the fresh palettes from the lobby, muted tones with warm pops of colour were added and traditional art pieces by a local Japanese artist were commissioned as a nod to the vibrant location in which the hotel is set.


Opening in December 2020


Building on the success of The Hari London, where the hotel brand first originated, Tara Bernerd & Partners is delighted to once again collaborate on the design for The Hari Hong Kong. Situated in the vibrant, up and coming area of Wan Chai, the hotel is set to be the new destination hotel for “those in the know”. Taking its cue from its owner, Dr. Aron Harilela, Chairman and CEO of Harilela Hotels, The Hari Hong Kong is a handsome hotel brand which seeks to inject modern luxury and social dynamism into the district. As with all Tara Bernerd & Partners designs, locale is everything. Bridging the commercial pulse of Causeway Bay and the creative design scene of Wan Chai, the Practice has sought to contrast the commercial heritage of the neighbourhood with a contemporary forward-looking attitude. A polished palate is offset by mid-century furniture and striking artwork aimed at capturing the essence of entering into the chicest of Hong Kong homes.


Opening in Spring 2021

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Spring 2021 will see the opening of Bali’s first creative village, Desa Potato Head, in its entirety. Following the successful 2020 opening of Potato Head Studios – Desa Potato Head’s 168 guest room hotel – the remainder of the complex will launch next year. This final element of Potato Head’s decade-spanning project has been uniquely designed in partnership with architect David Gianotten at OMA, the Dutch practice founded by Rem Koolhaas.

Once open, Desa Potato Head will be home to a farm-to-table restaurant, numerous bars, a multifunctional gallery, an environmentally driven kids club, several rooftop activation areas, an amphitheatre, a beachfront pool with daybeds, a music recording studio, a permanent home for dance music’s Wild Life Archive, and next door, a high-fidelity, subterranean discotheque designed in partnership with DJ Harvey. Conceived as a multidimensional experience which transcends hospitality, it’s a place where music, art, design, food, wellness and sustainability will collide, offering a new type of holistic experience for both the local community and guests alike.

The Desa Potato Head complex features furniture and amenities made from recycled plastics and planet-friendly materials conceptualised by celebrated British designers Max Lamb and Faye Toogood, whose work is brought to life by Balinese artisans using indigenous materials and techniques as well as Potato Head’s own Sustainism Lab, an R&D team dedicated to finding circular solutions.

Potato Head is a creative village by the ocean consisting of Potato Head Beach Club, Potato Head Suites, and the new Desa Potato Head building, where music, art, design, food and wellness collide.

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