Hong Kong Tourism Board [HKTB] is working hard to boost the city’s post COVID-19 recovery through and exciting new “Hong Kong Super Fans” Global Engagement Programme, with hundreds of participants from 20 Key markets, including Australia and New Zealand.
Announcing its first global fan- engagement programme, “Hong Kong Super Fans”, HKTB says it is accelerating its promotional efforts as part of the post-Covid-19 tourism-recovery plan it has been developing over the past year.
HKTB says at a time of unprecedented restrictions on international travel and as the world races to roll out vaccines in the hope of resuming normality, it is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.
Dr YK Pang, Chairman of the HKTB said, “HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” adding, “The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”
In this leading edge programme, HKTB has invited Super Fans, that is people with social influence and a heartfelt connection to Hong Kong to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer.
Then, once international travel is allowed again, these Super Fans will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings, and share their experiences with their audience (Fans & Friends).
To show its appreciation, the HKTB has also organised a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.
The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas, with this week seeing the launch of the programme’s debut activity, a virtual tour celebrating everything unique about ringing in Chinese New Year in Hong Kong, organised especially for the very first Super Fans.
The “online + offline” journey takes the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials, while enjoying a pre- delivered “Good Fortune Bag”, filled with lucky ornaments, festive snacks and more, from the comfort of their own homes.
Dr Pang added, “As the HKTB continues to leverage the ‘Holiday at Home’ campaign to encourage the people of Hong Kong to rediscover our hometown, the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travellers across the globe,” and “As borders begin to reopen, we will roll out our ‘Open House Hong Kong’ campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences.”
With more details on the programme to be announced in due course., HKTB has provided some images that demonstrate the programme.
At Shin Hing Street, participants get to enjoy a Chinese calligraphy demonstration by Dane Cheng, Executive Director of the HKTB and Lee Ka-mong, a Chinese calligraphy artist .
Hong Kong Super Fans, including Roshan Melwani of Sam’s Tailor and Yoon Sun Kim, former editor of Design House appear in traditional snack store Yiu Fung to share their favourite ways to spend Chinese New Year in Hong Kong.
The auspicious gifts in the “Good Fortune Bag” (left) include a fai chun – wall hangings adorned with festive blessings, some copper beads for enhancing health in the Year of the Ox, a windmill (right), and a special candy box created through a collaboration between traditional snack store Yiu Fung and creative paper product company Papery.
A report by John Alwyn-Jones
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