Many businesses are turning to video to increase the reach of their brand because people like to watch videos more than any other form of content. The number of online video viewers is expected to reach 3.1 billion by 2023 and is expected to grow even after that. So, if you’re about to create a travel video, you might be considering working with an incredible travel video production company to produce the best video.
While the production companies can create the best travel videos for you, you must learn its process. This will help you negotiate and find the right company. In this article, learn the video creation process.
A Project Brief and Outline
Before anything else, the production companies prepare a project outline. This details what is expected from the video and how they’re supposed to go about it.
If you’re ordering a travel video, the director will likely have a thorough discussion with you about the objective. Then, based on the goal, they’re going to prepare the project outline.
You’ll receive a copy of it too. At the top, there will be an overview of the project. Then, you’ll have an outline that describes the story and key points about the video.
You can use this outline to keep track of the project if it is a long one.
Scriptwriting
The next step is about creating content, which is the script. This is perhaps the most challenging part that requires a high level of creativity. Scriptwriters are likely to spend hours or even days creating the script.
If you’ve got a script, you can hand it over to the video production team. Among other things, you should decide how long the video will be and the message that’ll be delivered.
Scriptwriting also depends on the audience you’re targeting. So you’d have to create a detailed description of your ideal customer and then create a story that resonates with them.
Crew and Location
Next is selecting the crew members — the people who’d turn your script into a real video. These aren’t just artists, but camera guys, teleprompter operators, videographers, and other assistants. The production company will deploy all the crew members.
After the crew is selected, you need to find the right locations. Since it’s going to be a travel video, you need to emphasize more on the site. The crew members will travel to that site for a few days and record all the necessary footage.
If you’re tight on budget, instead of deploying crew members and traveling to that spot, the production company may use stock videos. These are short-length clips that you can use for creating a video. Some clips are free, while others are paid. It all depends on the budget.
Arranging the Equipment
To shoot the videos, the team needs to get the right equipment. Some of the compulsory equipment includes:
- Teleprompters
- Cameras
- Lighting
- Microphones
- Drones (for aerial view capture)
The production companies have all these kinds of stuff at their end. So you needn’t have to invest from your end.
Shooting on Location
After all of the above things are completed, now comes the production part.
First comes testing. The team will test every piece of equipment to ensure it’s working. Shooting with faulty equipment can be disastrous and a waste of time.
The director will direct the production crew and take all the necessary shots. When taking the shots, the script prepared will be followed closely.
If you ever receive the footage, you’ll notice that every recorded video has “takes” that are numbers. This helps during the post-production editing process.
For the travel video, the production crew will also use drones to capture an aerial view of the location. This will give the “cinematic” feel to your travel video.
Editing and Visual Effects
After the shooting is wrapped up, the final step is to edit everything captured. The director will look at each shot and decide which shots will make it to the final video.
Depending on the requirements, the company will also add visual effects. This will enhance the quality of the video and make it more appealing.
Another important thing that is covered in the post-production phase is voiceover. So a voiceover artist will lend his voice and narrate a story. This form of storytelling will resonate even more with your target audience, making your travel video a hit among them.
Once everything is done, you’ll receive your travel video. You can recommend changes or use it as it is.
While the task may seem easy on paper, the incredible travel video production process is laborious. So unless you have adequate in-house resources, you should hire the experts to get the job done.
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