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Emirates offers a summer of live sports and cool new content on ice for travellers

June 24, 2021 Sports No Comments

Sports fans won’t have to worry about missing the action when they fly with Emirates this summer, whether they are following the rescheduled 2020 Summer Olympics, UEFA Euro 2020, or other top sports and leagues such as Wimbledon 2021, the British Open, the NBA finals, the PGA tour, MotoGP and more. … Continue Reading

Coca Cola still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region, according to GlobalData

June 24, 2021 Sports No Comments

Of the the non-alcoholic beverage brands currently active in sport sponsorships in the Europe, the Middle East and Africa (EMEA) region, it is soft drinks giant Coca Cola that is expected to be the most committed, with an estimated 145 deals worth over $132m in 2021. Coca Cola is also responsible for the majority of US brand spend, which stands at $239m. … Continue Reading

No crowds at Tokyo 2020 would be catastrophic for Japan’s tourism sector, says GlobalData

June 19, 2021 Sports No Comments

With the jury still out on whether domestic spectators will be allowed at Tokyo 2020, the prospect of a complete ban on attendance cannot be dismissed. This scenario would be disastrous for several tourism-related industries in Japan says GlobalData, a leading data and analytics company. … Continue Reading

The intangible value of the first live event in the pandemic era: the S-ROI of the Cortina 2021 Opening Ceremony

June 10, 2021 Sports No Comments

After one year without live events the first world phygital event was held on the whiteness of one the most renowned international ski resorts. … Continue Reading

World Rugby Welcomes Mastercard as Founding Global Partner of Women in Rugby and Unveils New Marketing Campaign

June 10, 2021 Sports No Comments

World Rugby welcomes Mastercard as founding global partner of Women in Rugby and unveils new marketing campaign

… Continue Reading

Qatar Airways Sponsor the Launch of the Official UEFA EURO 2020™ Podcast

June 8, 2021 Sports No Comments

A host of high-profile football players, pundits and celebrities will take part in the The Euro Show’the Official UEFA EURO 2020™ podcast, presented in collaboration with Qatar Airways, the Official Airline Sponsor of the flagship summer tournament. … Continue Reading

Cancellation of 2021 Formula 1 Singapore Airlines Singapore Grand Prix

June 7, 2021 Sports No Comments

Race promoter Singapore GP Pte Ltd today announced the cancellation of the 2021 Formula 1 Singapore Airlines Singapore Grand Prix due to ongoing safety and logistic concerns brought about by the COVID-19 pandemic. … Continue Reading

Townsville Launches Footy Basecamp Ahead of State of Origin Game One

June 5, 2021 Sports No Comments

World-class sport comes to Townsville North Queensland.Origin and music fans can be a part of “Footy Basecamp”

… Continue Reading

Transporter convoy, signings and more for superfast Supercars

May 22, 2021 Sports No Comments

The Merlin Darwin Triple Crown just kicked up a gear with confirmation of the Night Transporter Convoy, driver signings and pit lane walk, plus the incredible Iron Horse J60 Jet Dragster added to the line-up. The full program of track timings for the 18-20 June 2021 weekend is also locked in. … Continue Reading

Mondia expands its African reach in a strategic partnership with MTN Nigeria

May 21, 2021 Sports No Comments

Mondia (, a private m-commerce company dedicated to connecting, digitalising and monitising mobile consumers, today announced the launch of Getmo Games, a new gaming service for MTN Nigeria subscribers. … Continue Reading


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