Online Comments Can Destroy Brands – Unless Managed Properly
Non-edited and unmonitored comments, perceptions, allegations, contentions and attitudes on social...
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Category: Marketing Insights
B to AI: Generative AI reshapes travel booking and marketing
The travel industry, never shy of a trend or a buzzword, now finds itself amid a seismic shift so...
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Hotels Told: Stop Relying on Rooms, Find Revenue Elsewhere
The days when hotels could live fat and happy on room revenue alone are well and truly behind us....
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Choice: The Most Powerful Word in Business Today
Attractive and attracting. Choice is an empowering proposition, experience and destination....
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Media Training Magic: Master Storytelling That Commands Attention
Everyone and everything has a story to share. When done well, everyone prospers. In all...
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No Surprises, No Chaos, No Tension—Just Business Bliss
Peace of mind has appeal. It is valued, simplifies selection criteria, expedites transactions,...
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RBA Surcharge Ban Gives Aussie Businesses the Upper Hand
Intentional or not, the Reserve Bank of Australia’s policy of eliminating the right for businesses...
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Momentum Matters: Why Steady Hands Win in Volatile Times
Don’t hold back. In volatile times, consistency and continuity provide a sanctuary, valued by...
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Cash Flow Is an Idea—Not a Discount
That’s all it takes. Ideas stimulate interest and establish a competitive advantage. They are the...
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Why Mates Rarely Recommend: It’s Just Business, Not Personal
Recommended reading. A long-held and common business adage is that 80% of demand is because of...
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There’s Nothing Artificial About AI—Just Ask Your Toaster
Programmable. To varying degrees, most, if not all, things in life are a consequence, outgrowth or...
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To Be Valued, Give Value: Price Cuts Are a Mug’s Game
If you want to be valued, you have to give value. Moreover, values contribute to quantifying value...
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On November 25, the calibration aircraft landed smoothly, marking the successful completion of the...
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365Villas Revolutionizes Vacation Rentals with Accounting Platform!
Vacation rental management software provider 365Villas has launched a significant expansion to its...
Skyscanner reveals Aussie travel plans for Japan post border announcement
Masahiro Yamazaki, Skyscanner’s Travel Expert in Tokyo, comments: “Japan has long been one of...
Hardie Grant to publish banned Chinese author Murong Xuecun.
Hardie Grant Books acquires world rights in an astounding and fearlessly written true account from Murong Xuecun, Deadly Quiet City: Stories from Wuhan, Covid Ground Zero.‘It’s a great privilege to publish Murong Xuecun’s new...
Local Muay Thai Gym Brings the Ancient Art of Muay Thai to a New Location
System Gym, a popular fitness centre located in Crawford Lane has rebranded as System Muay Thai to...
1st National Peace Convention Held to Promote Unity
The 1st National Peace Convention was held on January 25, 2023 with the theme, “Peace Builds One...
