Find Your Fame: Crafting Your Chorus Line to Stand Apart
There’s a lot to be said about some companies – their brand names, products, services, management,...
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Author: Barry Urquhart
Australia’s Economic Slowdown: Navigate, Lead, and Thrive Ahead
The signs seem to be everywhere. Navigate carefully. Referral to Google Maps can be misleading and...
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Aussie Humour Strikes Gold: Why Fun Still Sells in Tough Times
No joke. Humour has long been recognised as a positive component of successful advertising,...
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Why Embracing Differing Views Is 2025’s Smartest Business Move
During 2025, don’t lockdown, open up. Seek out and value differing perspectives, perceptions and...
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Shift the Focus: Value Criteria Win Over Price Wars
A thought for today. By any measure, price is, or should be, a very narrow and shallow...
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