Clarity Drives Strategy in Chaos and Conflict
The need for understanding. A coherent, intelligible, lucid and transparent message, statement or...
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Author: Barry Urquhart
Brand Damage Control: Mastering Social Media Storms
Comments on social media count and can accumulate. The democratisation of online communication is...
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Changing Consumer Minds: Sell, Don’t Tell
It’s a mind game. Those in business (and government) are awakening to a new, emerging reality....
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Small Business Expertise: Beyond the Entry-Level Myth
Stereotypes can and do mislead. Small businesses are a case in point. They are generally perceived...
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Regression Analysis: Step Back to Move Business Forward
To go forward, sometimes one needs to look back. In business, to cross nominated finishing lines,...
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