There’s a lot to be said about some companies – their brand names, products, services, management, people, processes and support.
A lot is often too much. For many, it is difficult to recall, calibrate, and value all of these.
When asked to nominate what they are, could be, should be, or indeed must be famous for, the tendency is to be introspective. Not necessarily wrong, but arguably misoriented.
It should often be all about the customers.
When lecturing at what is now Curtin University in Perth, I was once asked, What is the nature and purpose of organisations? The objective of organisations is to achieve goals through people.
Thus, the aforementioned positive attributes serve as means to unspecified ends or outcomes.
Being focused, structured and disciplined optimises purpose, performance and productivity.
It is typically challenging to determine a single dimension that defines and distinguishes a company, an entity, a community, or a person. Notwithstanding the complexity, it is desirable, advantageous and essential to identify, articulate, promote, celebrate and reinforce that characteristic, trait or feature.
REBIRTH – BIRTHMARK
For some, it may be time to effect a new, modern, contemporary image, profile, culture or presence. A team meeting, a creative audit or input from a respected external resource may be timely.
So, go to it. Formulate, document, and repeatedly state your three-word statement.
To be recognised, respected, and celebrated is a fundamental pillar and first step to fame, relevance, resonance, and possibly fortune (whatever measure).
We all need a chorus line, recited in harmony.
By: Barry Urquhart
BIO:
Barry Urquhart is a distinguished market research and strategic planning consultant. He is widely respected as a keynote speaker at leading conferences across Australasia and the acclaimed author of Serves You Right! And Service Please!, the region’s two best-selling books on customer service excellence.
A trusted voice in business strategy, Barry frequently leads impactful business development workshops, guiding organisations towards sustainable growth and service leadership.
Get in Touch with Barry: Email: [email protected], Mobile: +61 4 1983 5555.
