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Ascott rewards customers with 100% free bonus in new loyalty points purchase feature as direct online bookings grow

June 23, 2020 Loyalty No Comments

CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott) has launched a new points purchase feature for its Ascott Star Rewards (ASR) loyalty programme. The feature provides ASR members with greater flexibility to buy points in advance or gift the points to family and friends as travel gradually resumes across the world. ASR points can be fully redeemed for room nights with no blackout period restriction.

ASR has remained a resilient channel to drive direct online booking revenue during the COVID-19 outbreak. In appreciation of its ASR members, Ascott is launching a 1-for-1 bonus promotion for its new points purchase feature. ASR members will receive 100% free bonus points if they purchase at least S$500 worth of points before 31 August 2020. Members will be able to redeem for more room nights with these free bonus points at no extra cost.

Ascott is also supporting workers from the healthcare industry involved in the global fight against COVID-19. They can receive up to 40% off at participating Ascott properties worldwide from 1 July to 31 December 2020 when they sign up as an ASR member for free and book online.  Upon check-in, they will be required to present a valid staff identity card or any official documents to verify that they belong in the healthcare industry.

Ms Tan Bee Leng, Managing Director, Brand & Marketing, The Ascott Limited, said: “Ascott is very grateful for the loyalty of our ASR members, especially during this challenging COVID-19 period. The increase in ASR members and strong direct sales through our website show the trust our guests have in Ascott. From ensuring our properties are future-ready, safe and clean, to enhancing our digital and web-booking capabilities, we continue to offer our guests greater convenience and value with Ascott. We have stood by our guests during these difficult months, including giving bonus ASR points for cancellation refunds and extending ASR membership tiers for an additional year. We want to thank and reward our ASR members for their support and give them a leg-up in their future travels. When our ASR members are ready to rediscover the world with Ascott, their upsized points will provide greater flexibility and value to go further and travel better than before.”

“As many parts of the world cautiously step out of COVID-19’s shadow, we recognise it would not be possible without the bravery and efforts of our frontline healthcare workers all over the world who have done their part in keeping COVID-19 at bay. Their contributions in making our shared communities a safer place is invaluable. We are therefore offering a special ASR benefit to healthcare workers as they can continue to count on Ascott to provide them with a safe home away from home,” added Ms Tan.

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