Agnes Cheng is a dynamic hospitality leader with over 20 years of experience spanning luxury, upscale and boutique hotels in Singapore. Combining strong commercial acumen with operational expertise, she has a proven track record in driving business growth, elevating service standards and developing high-performing teams.
As General Manager of Varel Singapore, a Tribute Portfolio Hotel, Agnes oversees the hotel’s operations, commercial strategy and financial performance. Drawing on her industry knowledge, she will build on the hotel’s established foundation, with a focus on guest satisfaction and its continued growth.
Agnes has held senior positions with established hospitality groups, including Naumi Hotels, Millennium & Copthorne Hotels, Far East Hospitality, and The Ascott Limited. Her background covers sales and marketing, revenue optimisation, food and beverage operations, and strategic partnerships, complementing her experience in overall hotel management.
Prior to joining Varel Singapore, Agnes served as General Manager of Naumi Hotel Singapore, where she led the hotel’s operations, commercial performance and financial management, alongside overseeing the acclaimed Rang Mahal restaurant. During her tenure, she spearheaded operational improvements and major asset enhancement initiatives, including restaurant refurbishment and hotel façade enhancements. Under her leadership, Naumi Hotel Singapore received the Best Boutique Hotel accolade at the TTG Travel Awards in both 2025 and 2026, as well as the Tripadvisor Travellers’ Choice Best of the Best Award 2026.
Agnes has also played key roles in the openings of Citadines Connect City Centre Singapore, Bay Hotel Singapore and Grand Park Orchard. Across these appointments, she has successfully developed new business opportunities, established long-term client relationships and guided sales teams towards achieving their revenue targets.
With a hands-on and collaborative management style, Agnes places strong emphasis on people development, operational efficiency and service quality. She believes in empowering her teams and fostering a positive working environment while maintaining a consistent focus on guests and business performance.
She is fluent in English, Mandarin and Cantonese.
