Sydney Airport has partnered with premium electric vehicle brand Zeekr to launch an Australian airport first retail showcase in T3 Domestic, giving passengers the opportunity to experience the brand’s latest vehicles before their flight.
Now open within T3 check-in, the Zeekr showcase is an ongoing residency, designed to emulate a gallery experience where customers can discover the brand and its worldclass vehicles in a refined lounge concept.
On display are the new Zeekr 7GT luxury shooting brake, alongside the award-winning Zeekr 7X luxury SUV. Zeekr also have a dedicated team available to support with product introductions, arrange test drives and assist with vehicle purchases.
The showcase is the latest example of Sydney Airport evolving the airport experience beyond travel, offering passengers new and innovative retail and brand experiences.
Gail Taylor, General Manager Retail, Sydney Airport, said the partnership reflected changing consumer expectations and the growing role airports play as retail destinations.
“Sydney Airport is one of Australia’s busiest transport hubs, connecting 42 million passengers each year, which makes it an ideal environment for brands looking to engage customers in new and meaningful ways.
“Today’s travellers increasingly expect more than a traditional airport experience. They want opportunities to discover new products, brands and services while they’re travelling, and this partnership with Zeekr delivers exactly that.
“Bringing Zeekr into T3 gives passengers a direct way to experience one of the brands driving the shift in premium EV.”
Frank Li, Managing Director of Zeekr Australia said Sydney Airport’s T3 was the right environment to introduce more Australians to the brand.
“We first showcased our 7X in Sydney Airport T3 earlier this year and experienced incredibly strong customer interest. We knew this evolution into an Australian first experience centre was the next logical step. No other brand has done this at an Australian airport, and we’re excited to be partnering with Sydney Airport to bring our brand closer to domestic travellers.
“Airports are dynamic environments where people are already thinking about movement, innovation and new experiences, making T3 a natural fit for Zeekr as we continue to grow our presence in Australia.
“Through this showcase, passengers can experience Zeekr’s design, technology and performance firsthand, and connect with our team to learn more about the future of premium electric mobility.”
The T3 Domestic showcase features a rotating display of Zeekr vehicles, allowing passengers to explore vehicle features and technology firsthand.
The showcase will be in T3 for six months, giving passengers a limited-time opportunity to experience Zeekr up close before their flight.
