Australia’s first Radisson RED will bring 328 rooms, bold design and a lively new stay to central Sydney in 2029.
Sydney’s hotel pipeline is set to gain a lively splash of RED. Radisson Hotel Group has signed a deal to bring its playful lifestyle brand to Haymarket. The hotel is planned to open in 2029.
The planned Radisson RED Sydney Haymarket will be Australia’s first Radisson RED. The new-build hotel will rise 31 storeys and offer 328 rooms. It will stand at the southern gateway to Sydney’s CBD.
The project is being developed with Australian property group Ceerose. It gives Radisson Hotel Group a prime address in a fast-changing precinct. The upper-upscale brand centres on bold design, art, music and relaxed service. Haymarket, it must be said, has never been short of colour itself.
In other words, this is hardly a beige-on-beige exercise with a lonely pot plant in reception.
A location doing the heavy lifting
Radisson says the hotel will sit about 200 metres from Central Station. Sydney Airport is 6.3 kilometres away. Chinatown, Darling Harbour and the Haymarket light rail stop will be close at hand. Major universities and the growing Tech Central precinct will be nearby.
The address should help the hotel serve several markets. Corporate travellers can reach the CBD and Tech Central with ease. Leisure guests will have dining, shopping and entertainment within walking distance. Delegates bound for International Convention Centre Sydney will also be well placed.
That easy access matters. Central Station links metro, suburban, intercity and regional rail. Light rail runs close by. This makes Haymarket one of the city’s most useful transport crossroads. For a hotel chasing local and overseas business, the address does much of the introductory handshaking.
Elie Younes, Radisson Hotel Group’s global development chief, called the deal a milestone for the company.
“The signing of Australia’s first Radisson RED marks an important milestone in our Australasia expansion plan. Radisson RED is a distinctive brand that offers a relevant and impactful proposition to both guests and owners. We are excited to partner with Ceerose on this project and are grateful for their trust in our brands and people.”
More than a room and a keycard
Plans call for a restaurant, lobby café-bar and pool bar. The proposal also includes an outdoor pool and fitness centre. Business groups will have 218 square metres of meeting space.
One practical feature is a lounge for guests arriving early or leaving late. It may not be the loudest item in the design brief. Yet it solves a familiar problem. Long-haul flight schedules have never shown much respect for a 3 pm check-in.
The new tower is expected to overlook Central Station’s heritage clock tower. It should also make a strong mark on Sydney’s southern skyline. Radisson RED favours flexible social areas and a clear sense of place. The test will be making the hotel feel like Haymarket, not a global brand dropped into a Sydney postcode.
Edward Doueihi, Founder and Managing Director of Ceerose, said the changing district had shaped the project.
“Radisson RED Sydney Haymarket has been conceived as a destination that reflects the energy and transformation taking place across this part of Sydney. Its location at the gateway to the CBD, close to Central Station, Tech Central, and some of the city’s most important visitor and business precincts, creates a compelling opportunity for a new lifestyle hotel. We are delighted to partner with Radisson Hotel Group to bring a distinctive, globally recognized brand to this landmark development.”
A bright signal for Australasia
The signing moves Radisson Hotel Group’s wider Australasia plan forward. That plan covers lifestyle, upper-upscale, resort and hotel-conversion deals. For Sydney, the project adds a global flag to an area where technology, education, transport and tourism meet.
The opening remains planned for 2029. Of course, a signing starts the development journey; it is not the ribbon-cutting finale. Even so, the business aim is clear. Radisson sees room for a social, design-led hotel in Haymarket. Ceerose gains a global brand for a highly visible site.
If the hotel delivers, Sydney will gain more than another tower. It will gain a RED one. For once, being caught red-handed may be rather good for business.
By: Sandra Jones – © 2026.
Read Time: 3 minutes.
Author Bio:
Sandra has spent a working lifetime quietly rescuing journeys, one itinerary, one anxious caller, one impossible connection at a time. Years in Australia’s finest travel agencies taught her the art of calm, how to find a flight in a fog of cancellations, how to soothe a traveller when luggage wanders, how to turn nine frantic days in Europe into something resembling sense. Qualified, seasoned, endlessly patient, she learned that good travel advice is part logistics, part listening.
But the storyteller in her was always waiting its turn. Writing offered a new map, a way to turn experience into reflection, detail into delight. At Global Travel Media, Sandra now writes the truths only insiders know: the mishaps, the laughter, the grace found between gates and goodbyes. She reminds us that travel, for all its fuss, is still one of life’s better ideas.















