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Taking place alongside ‘BTS WORLD TOUR “ARIRANG”’ in East Rutherford, ‘BTS THE CITY ARIRANG NEW YORK’ transforms New York City into an immersive extension of the BTS concert experience through a series of citywide activations, exhibitions, cultural collaborations, retail experiences, and fan events.
Part of HYBE’s expanded concert experience model, THE CITY reimagines how fans engage with live entertainment by extending the artist’s story beyond the concert venue and into the surrounding city. Through partnerships with iconic landmarks, cultural institutions, hotels, restaurants, retail locations, and entertainment venues, fans are invited to experience BTS through a variety of curated experiences before and after the concerts.
Building on the success of previous editions in Seoul, Busan, Las Vegas, and London, ‘BTS THE CITY ARIRANG NEW YORK’ brings together immersive fan programming across Manhattan and beyond, celebrating BTS’ music, artistry, and global fandom.
WHO:
HYBE presents ‘BTS THE CITY ARIRANG NEW YORK’ in celebration of ‘BTS WORLD TOUR “ARIRANG.”’
 
Participating partners and locations include:
  • Korean Cultural Center New York (KCCNY)
  • Vanderbilt Hall, Grand Central Terminal
  • Arte Museum New York
  • Top of the Rock at Rockefeller Center
  • I LOVE DANCE
  • 33 HOTEL by SONO Calm
  • Bank of Hope Manhattan Branch
  • Additional partner businesses and cultural destinations throughout New York City
WHAT:
Designed to extend the BTS concert experience beyond the stage, ‘BTS THE CITY ARIRANG NEW YORK’ invites fans from around the world to celebrate BTS through immersive experiences that combine music, culture, art, food, retail, and community.
At the heart of the celebration is ARMY MADANG, inspired by the Korean concept of a communal gathering place.
At ARMY MADANG at the Korean Cultural Center New York, fans can:
  • Customize their ARMY BOMB light sticks.
  • Participate in KEEP YOUR LOVE SONG, an interactive experience celebrating personal connections to BTS’ music.
At ARMY MADANG @ Grand Central Terminal, fans can:
  • Customize BTS-inspired T-shirts.
  • View an exhibition featuring stage outfits worn during BTS’ iconic LOVE YOURSELF: SPEAK YOURSELF Wembley concerts.
BTS THE CITY ARIRANG NEW YORK’ Transforms
Additional experiences include:
  • An immersive digital art exhibition at Arte Museum New York, connecting contemporary New York art with BTS’ music.
  • A special Top of the Rock Observation Deck takeover from July 31–August 3.
  • A Random Play Dance event with I LOVE DANCE.
  • BTS-themed hotel amenities and food & beverage offerings at 33 HOTEL by SONO Calm.
  • Curated New York City Tour with BTS THE CITY branded bus and Live Tour guide by Big Bus Tour from July 24 – August 9.
  • Pre-concert Welcome Party featuring BTS songs sound by DJ YO YOLIE at Marquee New York on July 31st.
  • THE CITY Stamp Rally, encouraging fans to visit participating locations across New York while collecting stamps, discovering exclusive merchandise opportunities, and participating in special BTS-themed activations.
WHEN:
‘BTS THE CITY ARIRANG NEW YORK’ takes place alongside ‘BTS WORLD TOUR “ARIRANG”’ in East Rutherford from July 24 to August 3.
HOW:
For information of the complete lineup of ‘BTS THE CITY ARIRANG NEW YORK’ experiences, participating locations, and schedules, please visit the official website (LINK).
LOCATION MAP: TBD