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Gauges. Their accuracy is seldom “centimetre perfect” (with apologies to the late AFL commentator, Dennis Cometti).
Low is not empty. The distinction is important. Resources can be marshalled to ensure and enable a full return from the available fuel. Businesses profit from utilising maximum energy and productivity.

The current Iran-USA-Israel war provides an interesting and relevant background. Much debate centres on petrol, diesel and oil prices and availability. Countering views contend that the issue is about supply or demand. In essence, the topic is energy, which is required by all sectors of society, commerce and government.

The essential message for business leaders is that, regardless of the context, external circumstances and geopolitical environment, marshalling, managing and deploying energy within the ranks is fundamental and a priority.

Fuel in such circumstances includes cerebral energy, enthusiasm, views, support, recognition and celebration.

As Australia is about to find on the forecourts of service stations, impurities in the energy provided or permitted will have consequences. Compromises often imply sub-optimal performance.

A further lesson learnt is the importance of reserves and ready local access to them. There is much to contemplate on the measures of value with reference to short-term maximising and longer-term optimising.

Advocates of just-in-time management bore considerable costs, particularly in Japan, when they ran out of time; their options closed down. So too did production and many businesses.

 

by Barry Urquhart – (c) 2026.

Read Time: 3 minutes.

 

About the Author.
Barry Urquhart-Bio PicBarry Urquhart is a highly regarded market research and strategic planning consultant, recognised throughout Australasia for his insight, clarity, and thought leadership. A seasoned keynote speaker at premier conferences, Barry is also the acclaimed author of Serves You Right! And Service Please!, two of the region’s top-selling titles on customer service excellence.
Respected as a trusted voice in business strategy, Barry continues to lead influential workshops and development programs that help organisations drive sustainable growth, elevate service culture, and achieve competitive distinction.
For Media Enquiries or Speaking Engagements:
Email: [email protected]
Mobile: +61 041 983 5555

 

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