If there is one thing seasoned travel agents understand better than most, it is that a strong year is built early. And in a welcome nod to that time-honoured truth, Collette has come charging into 2026 with a New Year sale that does more than reward loyalty—it actively celebrates it.
Launching on 13 January 2026, Collette’s latest trade incentive gives Australian agents something increasingly rare in modern retail: an uncapped reward structure that genuinely pays to sell well. For every new, deposited booking made between 13 January and 28 February 2026, agents will earn a $200 Visa card or gift card from a choice of 80 leading retailers. And just to sweeten the deal further, every third booking attracts an additional $500 bonus.
Do the arithmetic, and the message is unmistakable. Three bookings in six weeks equals $1,100 in rewards. Sell six tours and the rewards double. There is no ceiling, no fine-print sting, and no arbitrary cut-off. In an industry where incentives are often hedged and capped, Collette’s offer feels refreshingly old-school—and deliberately so.
Even better, agents who backed Collette during its 2025 Black Friday Sale are not starting from scratch. Any bookings made during that promotion carry over. An agent who secured two bookings in November, for example, needs just one more booking in the New Year sale window to trigger the $500 bonus. Loyalty, it seems, has a long memory.
Alongside the trade incentive, Collette has launched equally compelling savings for travellers, with discounts of up to $3,000 per couple available across all Collette tours worldwide. The offer applies to travel between 13 January 2026 and 30 April 2027, and savings are unlocked using the booking code NEWYEAR26. From Europe’s alpine heartlands to the wildlife-rich savannas of southern Africa, the deal spans Collette’s entire global portfolio.
According to Samantha Tamba, the campaign has been carefully designed to give agents a confident start to the year while delivering tangible value to clients.
“These incredible savings now on offer with our New Year sale present an amazing opportunity for our trade partners and their clients,” Tamba said. “Agents can kick off the year with a strong start to 2026—selling Collette tours to clients, earning gift card rewards, and giving themselves a well-deserved post-holiday sales bonus in the process. It’s a wonderful way to increase earning potential right from the start of the year.”
Importantly, all Collette tours qualify for the promotion, including several standout Small Group Explorations departures that are already generating strong trade interest.
Among them is Exploring South Africa, Victoria Falls & Botswana, a 14-day journey priced at $10,199 per person twin share, down from $11,699, for select July and August 2026 departures. The itinerary delivers a comprehensive southern African experience, with eight safari drives, Big Five wildlife encounters, winery visits, a township tour, and a home-hosted lunch—an immersive blend of nature, culture, and comfort.
Closer to Europe’s cultural heart is Majestic Cities of Central & Eastern Europe, a 13-day tour now priced at $6,499 per person, reduced from $7,999. With multi-night stays and deep local immersion in Prague, Vienna, Budapest, Krakow, and beyond, the tour blends grand history with everyday life—an approach increasingly valued by mature, experience-driven travellers.
Scotland also takes centre stage with Land of Lore & Legend, a 10-day exploration reduced to $6,499 per person. From Glasgow to Edinburgh, guests enjoy whisky tastings, coastal views at Loch Melfort, clan history, and even a sheepdog demonstration at a family-run farm—proof that heritage, when handled properly, never dates.
Rounding out the highlights is Peaks of Europe: The Alps to the Dolomites, a 12-day alpine journey now priced at $7,999 per person, down from $9,499. Traversing France, Switzerland, Austria, and Italy, the tour captures Europe at its most cinematic, from Lucerne’s lakeside calm to Cortina’s dramatic mountain backdrops.
For agents, the appeal is clear. Strong product. Serious savings. Uncapped rewards. And a supplier with more than a century of touring pedigree backing every departure. In an era of fleeting incentives and short-term thinking, Collette’s New Year sale feels reassuringly traditional—rewarding commitment, consistency, and confidence in selling well.
For more information, visit collette.com.au or call 1300 792 195.
