Fiavet Toscana-Confcommercio: training for operators and residents for a new concept of hospitality.
Hospitality according to new paradigms, with the strong support of local tourism businesses: this is the new challenge that Fiavet Toscana-Confcommercio intends to launch, sharing a strategy with the main partners of the hospitality industry – from hoteliers to traders – that also includes training courses and concretely involves residents as well.
Ms Cinzia Chiaramonti and President Pier Carlo Testa
For Pier Carlo Testa, President of the regional association that brings together thousands of Tuscan travel agencies, many of which operate in the Incoming sector, the time is ripe for this change: “The time has come to relaunch the culture of hospitality and think of a series of targeted initiatives such as training for residents and operators, promoting real courses on hospitality with ‘smart’ and captivating formulas, thus triggering that necessary multicultural interaction that can finally induce residents to look at the guest who visits the city, with a proactive approach.”
Vice President Cinzia Chiaramonti adds: “The tourism industry is a fundamental resource for the Italian economy. Its role must therefore be recognised and affirmed, and all instrumental demonisations of our work must be rejected. Everyone must realise the volume of direct and indirect profits tourism brings to the economic fabric.
We must overcome the current phase of disorganisation of flows and make a leap in quality to truly govern a phenomenon out of control, primarily due to the high percentage of illegal activities that proliferate undisturbed. Residents must not be treated as spectators, but as a fundamental element in making a destination come alive and therefore one of the actors in play. Those who visit our cities must not find a hostile human environment.
We must be proud to propose our lifestyle and the beauties that we all have in temporary custody”.
By Mario Masciullo
BIO:
My career in civil aviation took flight in 1960, beginning with British European Airways (BEA). In 1971, I joined East African Airways (EAA), and shortly thereafter, I was honoured to be selected as one of the qualified candidates for the managerial role at Malaysia & Singapore Airlines (MAS).
In 1972, following the decision by the Malaysian and Singaporean governments to separate the airline into two national carriers, I continued my professional journey with Singapore Airlines. I proudly served as the Marketing Manager for Italy, Greece, and Malta until 1987.
With a journalist’s license I had previously acquired, I decided to transition fully into journalism. My debut was with the Milan-based press agency Milanopress, and I have continued to write and collaborate with both Italian and international press ever since.
I remain active in the field and am a proud member of the Foreign Press Club in Italy, headquartered in Rome.
