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Virgin Limited Edition’s prestigious Son Bunyola Hotel & Villas, a jewel in the heart of Mallorca’s UNESCO-listed Tramuntana Mountains, has reopened for the new season, introducing a meticulously curated selection of immersive and luxurious experiences. Nestled within an expansive 810-acre estate, this exclusive retreat, owned by Sir Richard Branson, invites guests to indulge in the essence of Mallorcan heritage through gourmet dining, cultural workshops, and breathtaking natural encounters.

A Masterpiece of History and Luxury

Initially a 16th-century finca, Son Bunyola underwent an extensive restoration before its grand opening in June 2023. This 27-bedroom boutique hotel, complemented by three luxury villas, seamlessly blends historic charm with contemporary sophistication. Son Bunyola offers stunning panoramic views of the Mediterranean coastline and rugged mountain landscapes and an unparalleled escape into nature’s grandeur.

Immersive Experiences Rooted in Tradition

This season, the hotel unveils an array of exclusive experiences designed to immerse guests in Mallorca’s rich cultural and natural heritage. Guests can now partake in a meet-the-bees encounter, an intimate opportunity to join local beekeepers in harvesting honey. Other highlights include hands-on cooking classes, where guests learn to craft traditional panadas (Mallorcan pastries) and herb-infused liqueurs.

The estate also introduces a curated series of seasonal workshops featuring local artists and artisans. Among these, renowned artist Marcelina Etchegaray offers painting sessions inspired by the estate’s breathtaking scenery. Gaia Natural Products leads bespoke perfume workshops for those with a penchant for luxury scents, allowing guests to create signature fragrances.

A Unique Vineyard Dining Experience

Son Bunyola’s vineyard dining experience is a standout feature for wine connoisseurs. As the estate anticipates its first grape harvest in 2026, guests can enjoy private wine tastings and exclusive vineyard picnics set beneath olive groves or within the heart of the vineyard itself. Accompanied by gourmet cuisine, this extraordinary experience captures the essence of Mallorcan viticulture against a stunning mountain backdrop.

A Wellness Haven in a Natural Sanctuary

Wellness enthusiasts can embrace Son Bunyola’s private ice bath experience, a revitalizing therapy designed to enhance relaxation and resilience. To enrich the experience, guests can immerse themselves in cinematic visuals projected onto a screen, creating a multisensory escape.

Exclusive Luxury with a Personal Touch

Rates for a Mountain View room at Son Bunyola Hotel start from EUR 455 (£383) per night, including luxury accommodation, breakfast, and an in-room minibar, based on double occupancy during the low season. For guests seeking a more private retreat, the Son Bunyola Villas start from EUR 2,400 (£2,020) per night on a bed-and-breakfast basis.

How to Book Your Stay

For those eager to experience this unparalleled blend of history, culture, and luxury, bookings can be made via the official Virgin Limited Edition website at www.virginlimitededition.com/son-bunyola. For further inquiries, guests may contact enquiries@virginlimitededition.com.

Experience Mallorca Like Never Before – With its exceptional hospitality, rich heritage, and exclusive offerings, Son Bunyola Hotel & Villas stands as a beacon of luxury travel in the heart of the Balearic Islands.