Centara Hotels & Resorts, Thailand’s leading hotel operator, is celebrating a successful week at ITB Berlin 2025, where it adopted a refreshing new approach to B2B relations that saw its traditional exhibition booth replaced with key executive meetings and vibrant events.
The world’s largest travel trade show, which this year ran from 3-5 March 2025, has always been an important fixture on Centara’s calendar. But this year, the company decided to do things a little differently. A top-level delegation was led by Chief Executive Officer, Mr. Thirayuth Chirathivat and Chief Operating Officer, Mr. Michael Henssler, who presented the group’s latest strategic updates to their travel industry colleagues and media partners.
In addition to highly productive days at Berlin ExpoCenter City, Centara’s team invited its esteemed travel trade and business partners, local dignitaries, former ambassadors and media friends to a series of impressive events, running under the theme “Centara Journeys” and highlighting the brand’s world-renowned style of warm, heartfelt and Thai-inspired hospitality.
On the evening of 4th March, a spectacular brand showcase was staged at Kaufhaus des Westens (KaDeWe), the luxury department store. Eighty distinguished guests were treated to a glamorous evening of contemporary cuisine, creative cocktails, fine wine and live jazz music that is sure to live long in the memory. KaDeWe is part of a global network of luxury department stores owned by Central Group, Centara’s parent company, which includes other prestigious locations such as Selfridges in London, La Rinascente in Milan, Globus in locations across Switzerland, and Central Embassy in Bangkok.
Then on 5th March, Centara hosted an exclusive evening at Dae Mon, the acclaimed Asian restaurant. Amid an inspiring ambience with creative cuisine and dazzling décor, Mr. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, and Mrs. Supatra Chirathivat, Senior Executive Vice President – Corporate Affairs & Social Responsibility of Centara Hotels & Resorts, personally thanked a select group of 20 media representatives for their positive coverage and cooperation.
ITB Berlin was the perfect platform for Centara to provide updates on its latest developments, including the recent launch of The Atollia by Centara Hotels & Resorts, the twin-resort destination which combines two properties – the new underwater world-themed Centara Mirage Lagoon Maldives and the soon-to-open Centara Grand Lagoon Maldives. This will give Centara four distinct resort experiences in the Maldives, to intuitively cater for a wide range of guests, from families to couples.
Trade and media delegates also learned about the group’s future plans, such as the launch of nine new hotels & resorts in 2025, including Centara’s inaugural properties in Indonesia and Nepal, and two major transformation projects. Centara Grand Beach Resort & Villas Hua Hin will undertake significant upgrades to all accommodations, public spaces and facilities, while preserving its historic and colonial charm. A new collection of 70 exclusive villas, under The Centara Collection, will also be added to the resort. Centara Grand Beach Resort & Villas Krabi will be fully refurbished and repositioned as the world’s second Centara Reserve. The executive team also discussed the group’s brand strategy and Centara’s commitment to sustainability.
With a growing global portfolio of 90 hotels and resorts, both operating and in the pipeline, including locations in Thailand, Japan, Vietnam, Laos, the Middle East, and four distinct resorts in the Maldives, Centara is now moving confidently towards its goal of becoming “The Place to Be” for the world’s travellers and one of the planet’s top 100 hotel operators by 2027.
To learn more about Centara Hotels & Resorts, please visit www.
