In an ambitious move set to reshape the landscape of hospitality education in Thailand, Dusit Thani College (DTC) has announced a partnership with the globally renowned Hospitality Sales and Marketing Association International (HSMAI). This collaboration, which brings HSMAI’s internationally recognized sales, marketing, revenue management, and leadership courses to the Thai market, marks a significant milestone for both organizations.
For more than 30 years, Dusit Thani College has been a trailblazer in hospitality and culinary arts education. As Thailand’s most significant and first dedicated institution in this field, DTC has earned a stellar reputation for its Bachelor’s programs and a variety of short courses tailored to the industry. Until now, these offerings have been delivered exclusively in Thai. However, the new partnership with HSMAI will broaden the scope, making these programs available in English and accessible to a global audience.
Raising the Bar for Thai Hospitality
Established in the United States in 1927, HSMAI is a leader in global hospitality education, with a network of over 6,000 members spanning 35 countries. Its robust learning platform, HSMAI Academy, offers a comprehensive range of courses for hospitality professionals at every career stage. From entry-level employees to seasoned experts, participants can use HSMAI’s educational resources to sharpen their skills in critical areas such as sales, marketing, and revenue management.
The partnership will elevate Thailand’s hospitality sector by equipping professionals with the knowledge and tools to meet international standards. HSMAI’s online and onsite programs will now be available through Dusit Thani College’s newly launched platform, enabling Thai hospitality workers to access world-class training at affordable rates.
John Lohr, Executive Director of External Affairs at Dusit Thani College, expressed his enthusiasm for the partnership. “HSMAI leads the world in hospitality sales and marketing knowledge, and our collaboration with Dusit Thani College offers an unprecedented opportunity for Thai professionals to elevate their skills. The timing couldn’t be better as the local hospitality industry gears up for new challenges in a post-pandemic world.”
Courses to Meet Global Benchmarks
The HSMAI Academy offers diverse courses through multiple platforms, including online learning, in-person workshops, and formal certifications. These programs are carefully designed to meet the evolving needs of the hospitality sector, ensuring that participants gain the skills necessary to succeed in today’s competitive landscape. Some of the standout courses that will now be available to Thai professionals include:
- Restaurant and Revenue Management
- How to Read an STR Report
- Introduction to Revenue Management
- Introduction to Digital Marketing
In addition to these offerings, HSMAI will provide specialized Digital Marketing and Revenue Management certificates, giving participants tangible proof of their skills and expertise.
Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy, emphasized the importance of these programs. “Our courses are designed not just to upskill individuals but to drive real value for the organizations they work for. Through this partnership, we aim to arm Thai hospitality professionals with the knowledge they need to boost performance, optimize revenue, and ultimately deliver better guest experiences.”
Live Training in Bangkok
Beyond online learning, the partnership will also facilitate live training events, starting with a two-day session scheduled for the 14th and 15th of October at the Dusit Princess Srinakarin Hotel in Bangkok. These sessions will feature international experts from HSMAI’s network of trainers and will cover topics critical to the hospitality industry, including:
- How to Create Effective Marketing Content
- Optimizing Profit from Your Restaurant
- Building a Winning Hotel Sales Strategy for 2025
Delivered in English, these workshops provide a unique opportunity for Thai professionals to engage directly with global thought leaders and gain insights into the latest industry trends.
A Bold Step Toward the Future
The partnership between Dusit Thani College and HSMAI is pivotal for Thailand’s hospitality industry. With the sector showing signs of recovery post-pandemic, there is an increased demand for professionals well-versed in international best practices. This collaboration is set to meet that demand, offering the kind of education that can make a tangible impact on the careers of Thai hospitality workers and the businesses they support.
In a statement, Jackie Douglas added, “By offering our courses in English and making them widely accessible, we are responding to the needs of Thai hospitality professionals who are eager to upskill and cross-skill. This partnership will provide the tools they need to meet and exceed global industry benchmarks, driving both individual and industry-wide success.”
Looking Ahead
As Thailand’s hospitality sector continues to recover and grow, the partnership between Dusit Thani College and HSMAI is poised to play a vital role in shaping its future. The collaboration aims to create a new generation of hospitality professionals equipped to thrive in a competitive, globalized market by offering internationally recognised training programs.
For more information on the HSMAI Academy and Dusit Thani College’s groundbreaking new courses, please visit their official website or contact Glen Grosic at HSMAI at [email protected] or John Lohr at [email protected].
Written by: Supaporn Pholrach
