In a remarkable milestone that highlights 25 years of excellence, the Council of Australian Tour Operators (CATO) has launched a year-long celebration marked by the announcement of an exciting anniversary competition. Designed to engage CATO members, travel agents, and the broader travel industry, this competition promises to bring back memories, showcase industry achievements, and inspire future adventures inland touring.
Unlock Memories from 25 Years of Land Touring
To commemorate its silver anniversary, CATO invites its community to dive into their archives and share cherished memorabilia from the last quarter century of land touring. Whether it’s a visually striking brochure, an iconic photograph from a memorable CATO event, or a snapshot of an unforgettable tour, every piece of memorabilia tells a unique story. These treasured items will be collected to weave a vibrant tapestry of land touring’s evolution over the past 25 years.
CATO Chair Dennis Bunnik said, “This competition is a fitting way to honour the incredible journeys our members have undertaken. It’s not just a celebration of 25 years of land touring; it’s a reflection of the unforgettable experiences, relationships, and milestones that have shaped our industry. We’re excited to share this moment with those who have been part of our journey.”
Exciting Prizes Await
The stakes are high for participants, and exciting prizes are lined up for the lucky winner. The grand prize includes:
- A complimentary ticket to CATO’s prestigious Christmas Lunch on December 5, 2024—an event highly anticipated by the industry—valued at $180.
- A $250 MasterCard gift card lets the winner continue their travel adventures or make new memories.
But the rewards extend beyond just the winner. All submissions will receive recognition, with select entries showcased in a special video montage at the CATO Christmas Lunch. This is an opportunity to relive memorable moments and be immortalized in CATO’s storied history as the organization continues to drive land touring excellence.
How to Enter the Competition
Entering the competition is simple, yet it holds the potential to leave a lasting legacy. Industry professionals are encouraged to submit their memorabilia and participate in this one-of-a-kind celebration.
- Step 1: Find a picture or digital copy of your CATO memorabilia from the last 25 years.
- Step 2: Email your submission to cato@cato.travel with the subject line “CATO 25th Anniversary Submission.”
- Step 3: Be sure to submit your entry by the deadline: Thursday, October 31, 2024.
All entries are welcome, and there’s no limit to the creativity or variety of submissions. This competition is a platform to reflect on the growth of land touring while also looking forward to the future.
A Moment to Reflect and Inspire Future Journeys
As CATO looks ahead, the organization remains committed to supporting the land touring industry with the same passion that has defined its first 25 years. The anniversary competition provides a unique opportunity to reconnect with past experiences and inspires industry members to continue making a meaningful impact on travellers worldwide.
“Looking back on the last 25 years, we see incredible moments of innovation, adventure, and growth,” Bunnik added. “We encourage all industry professionals to participate in this competition, celebrate with us, and join the vibrant community that CATO has fostered throughout its history.”
Don’t Miss Out on the Celebration
With the deadline approaching fast, there’s no time to waste. Submit your entry, share your story, and be part of a legacy that has shaped the landscape of Australian land touring. Join CATO in reflecting on the past 25 years and help build the industry’s future.
For more information on the competition and entry details, visit CATO’s official competition page.
Written by: My Thanh Pham
