Asia’s premier MICE show is set to take place from 23-25 October at the Sands Expo and Convention Centre in Singapore and will feature a strong exhibitor line-up such as Business Events Perth, Business Events Sarawak, Gangneung Convention Bureau, Guam Visitors Bureau, Gyeongiu Hwabaek Convention & Visitors Bureau, Jakarta Convention Bureau, Sapporo Convention Bureau and many more. Industry heavyweights from Amadeus, Dubai World Trade Centre, FCM Meetings and Events, FIRST, Meetingselect and TRICOM Events will be leading ground-breaking MICE conversations. Co-located with ITB Asia and Travel Tech Asia, this year’s 3-in-1 show promises to be a must-attend platform for industry professionals to network, collaborate and explore new opportunities in an era of renewed growth.“As the industry rebounds with heightened demand, the show will offer an extensive programme featuring key MICE exhibitors, insightful conference sessions, and invaluable networking opportunities. Attendees will engage with top MICE destinations, associations, and service providers, gaining access to industry trends and future outlooks critical for thriving in this dynamic sector”, says Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organiser of MICE Show Asia, Travel Tech Asia, and ITB Asia.
Pre-Scheduled Meeting and Networking Opportunities
Business matching and pre-scheduled appointments at MICE Show Asia ensure seamless AI generated profile recommendations and smart lead retrieval. Exhibitors may now connect with targeted MICE and Corporate international buyers and engage in post-show lead generation activities. In addition, the tradeshow includes a series of networking sessions, including structured B2B appointments, opening night function, and evening receptions. These sessions are curated to encourage interaction and collaboration, allowing sponsors to expand their professional networks and explore potential partnerships.
Among the top exhibitors headlining this year’s 3-in-1 event are prominent names such as Alaska Destination Specialists, Asia DMC, Business Events Perth, Business Events Sarawak, Chatrium Hotel Riverside Bangkok, Cinnamon Hotels and Resorts, Gangneung Convention Bureau, Glopen, Guam Visitors Bureau, Gyeongju Hwabaek Convention & Visitors Bureau, Jakarta Convention Bureau, Le Meridian Phuket Beach Resort, and Sapporo Convention Bureau. These exhibitors will offer a comprehensive showcase of innovative solutions and unique venues that cater to the evolving needs of event organisers and corporate planners across the Asia-Pacific region and beyond.
“This will be our third consecutive year exhibiting at MICE Show Asia. As we seek to promote our city as a distinctive MICE destination to buyers from Southeast Asia and around the world, MICE Show Asia provides an ideal platform to connect with motivated buyers and high-potential business leads”, says Aya Sugimoto, Manager, Incentive & Corporate Events, Sapporo Convention Bureau.
Thought Leadership and Expert-Led Conference Sessions
Over three days, the conference sessions at MICE Show Asia 2024 will cover hot topics ranging from the role of Artificial Intelligence (AI) in optimising corporate travel processes to the future of experiential experiences at events.
Key sessions include:
- Experiential Experiences at Events and Beyond: Navigating the Future of MICE Technology
- Crafting Perceptions and Experiences: The Evolution of Incentive Travel Through Storytelling
- Globalisation and Localisation in Today’s Market Demand in Travel Management Companies (TMCs)
- The Shift in Distribution Channels: How Digital Transformation is Redefining Corporate Travel Booking
The MICE Leaders’ Panel will feature prominent industry figures such as Mahir Abdulkarim Julfar, Executive Vice President at Dubai World Trade Centre, and Iain Bitran, Executive Director at International Society for Professional Innovation Management who will share strategies on achieving excellence in a rapidly evolving landscape.
Another highlight of the show will be the CVB Talks: Discovering the Excellence of MICE Destinations, where leaders from Convention and Visitors Bureaus (CVBs) in the Asia-Pacific region and beyond will discuss the latest trends and showcase inspiring success stories from their destinations. Ainura Turezhanova, Head of MICE and Tourism Development at the Almaty Tourism Bureau, will be among the speakers sharing insights on how digital transformation and AI are reshaping the MICE industry.
The session on The Role of Digital Transformation in MICE and How AI is Transforming the Industry will feature experts like Errol Lim, COO, Jublia and Dylan Sharma, Co-Founder and Director, TRICOM Events & Vice-President (Advocacy and Communications), Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), discussing how AI and digital tools are revolutionising the MICE industry. Topics include using AI for personalisation, data analytics, and enhancing attendee engagement, along with strategies to navigate a rapidly evolving landscape for creating impactful event experiences.
Corporate travel professionals won’t want to miss the Buyers Meet TMCs Panel, which will explore strategies for navigating a new era marked by hybrid work models, evolving travel patterns, and the integration of digital tools. Experts like Pom Corpuz Associate Director, APAC of TCG Consulting, and Prashant Kirtane, CEO and Co-founder of WegoPro, will offer their perspectives on balancing cost efficiency with travel quality, the importance of sustainability, and the future of corporate travel.
In addition to the panels, MICE Show Asia will feature more sessions led by prominent industry experts including:
- Belinda Morris, Head of Distribution – Hospitality, Asia Pacific at Amadeus
- Taylor Smith, VP, Executive Creative Director at BCD Meetings & Events
- Alexis Lhoyer, Co-Founder and CEO Asia at Chab Agency
- Abel Zhao, Group CEO at Connexus Group Holdings and CTL-CONNEXUS TRAVEL LIMITED
- Jing Wen Wong, Meeting & Events Leader, Southeast Asia and Greater China at FCM Meetings & Events
- Tamsyn Barker, Managing Director for Asia Pacific at FIRST
- Qinxin Khoo, Head of Asia Pacific at Live Group
- Judith Huisman, Founder, Chief Strategy Officer at Meetingselect
- Lance Ng, Group CEO at Searix
- David Hughes, Managing Director, Asia Pacific at Uniglobe Travel International
These sessions will address topics such as sustainability in MICE, shaping the future of incentive travel, and navigating business events in an increasingly digital world.
MICE Show Asia 2024 has partnered with leading regional and global associations to deliver insights that are pivotal for the MICE industry. Partners include China Business Event Industry Committee (CBEIC), Global Destination Sustainability – Movement, Global MICE Collaborative, Global Sustainability Tourism Council (GSTC), International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI), Society for Incentive Travel Excellence (SITE), and Tourism Economics. These collaborations will bring forward sessions on current themes such as MICE and Business Travel Outlook, Sustainability in MICE, Shaping the Future of the Exhibitions Industry, Key Trends in Incentive Travel, and Meetings Outlook: Navigating Business Events Today and Tomorrow.
“We formed the Global MICE Collaborative to reach new markets with fundamental education about the power of business meetings, expositions and incentive travel. We are thrilled to bring our Global MICE Certificate and workshop education to ITB Asia/MICE Show Asia 2024, the premier convention for business events. This show brings together the region’s most important industry professionals in a powerful educational marketplace that will move our industry forward,” says Annette Gregg, on behalf of Global MICE Collaborative, a joint initiative of International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI) and Society for Incentive Travel Excellence (SITE).
Registration and Participation
Industry professionals interested in attending MICE Show Asia 2024 can register for an all-access Trade Visitor pass at the Early Bird rate.
MICE companies wishing to showcase their products and services are also invited to secure exhibitor booths at Exhibitor registration.
Media accreditation is available for journalists to pre-register their interest online.
Join us at MICE Show Asia 2024, where the future of MICE meets opportunity, innovation, and connection.
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