In a bold and visionary move, the Digital Economy Promotion Agency (depa) has unveiled its latest initiative, the ‘UNSEEN i See The Show Reel,’ designed to catapult Thailand into the spotlight of global tourism. This groundbreaking digital content competition is not merely an exhibition of the country’s picturesque landscapes and rich cultural tapestry but a strategic effort to attract international tourists eager to explore Thailand’s hidden treasures.
The competition has already shattered expectations, amassing over 300 submissions from digital content creators nationwide. TikTok has emerged as the platform of choice for participants, underscoring the platform’s rising influence in travel marketing. The provinces of Khon Kaen and Chonburi garnered the highest levels of interest, with their unique attractions capturing viewers’ imagination domestically and abroad.
At the heart of this initiative is Asst. Prof. Dr. Nuttapon Nimmanphatcharin, the visionary President and CEO of depa. He emphasized that the ‘UNSEEN i See The Show Reel’ is more than just an extension of the existing CONNEXION and Thailand Digital Tourism projects; it is a dynamic platform that empowers Thai content creators to craft compelling narratives that resonate globally. “This competition not only highlights the beauty of our nation but also showcases the incredible talent of our people in producing world-class digital content,” said Dr. Nuttapon. “Through their eyes, the world will see the real Thailand—its unseen attractions, cultural depth, and breathtaking landscapes.”
Dr Nuttapon elaborated on the initiative’s dual purpose: nurturing the next generation of travel influencers while promoting Thailand’s unique attractions to a worldwide audience. The success of this initiative underscores Thailand’s readiness to embrace digital transformation in tourism, positioning the nation as a leader in using innovative strategies to attract global travellers.
One of the most compelling aspects of the ‘UNSEEN i See The Show Reel’ is its ability to tap into the collective creativity of the Thai people. The competition has revealed a vast pool of untapped potential within the country, with ordinary citizens stepping up to create high-quality digital content that effectively bridges cultural gaps and speaks directly to international audiences. The result is a vibrant showcase of Thailand’s lesser-known destinations, from serene rural landscapes to culturally rich provincial towns, each offering a unique story waiting to be discovered by the world.
As the world continues to emerge from the shadows of the pandemic, the timing of depa’s initiative could not be more perfect. Travelers seek new, unspoiled destinations, and Thailand is poised to offer them an unforgettable experience. The ‘UNSEEN i See The Show Reel’ is not just a competition; it is a clarion call to global tourists to come and witness the beauty of a country with so much more to offer than what meets the eye.
The overwhelming success of this event signals a new era in Thai tourism—one where digital content plays a pivotal role in shaping perceptions and driving tourist traffic. With entries available for viewing under the hashtag #unseeniseetheshowreel and regular updates accessible through depa’s official website, www.depa.or.th, the world is now invited to see Thailand through the lens of its most passionate storytellers.
Thailand is ready. The question is, are you?
Written by: Anne Keam
