Ho Chi Minh City is gearing up to host one of the most significant events in the global travel industry—ITE HCMC 2024. This year, the International Travel Expo (ITE) is set to transcend its reputation, firmly establishing itself as Asia’s premier tourism cooperation event. From September 5 to 7, the Saigon Exhibition and Convention Center (SECC) will become the epicentre of the travel world, bringing together industry leaders, innovators, and key decision-makers from across the globe.
Vietnam: Asia’s Central Tourism Hub
ITE HCMC 2024 is not just an event; it’s a statement of intent for Vietnam’s burgeoning tourism sector. Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, emphasized, “We position Ho Chi Minh City and Vietnam as not just tourist destinations but as a central tourism hub for Asia.” This bold vision reflects Vietnam’s strategic ambition to redefine its place on the world tourism map, not just as a destination but as a pivotal player in the global travel industry.
Global Giants in Attendance
For the first time, the 2024 edition of ITE HCMC will host some of the most influential names in global travel. Notable participants include Flight Centre Travel Group, an Australian giant with operations in over 90 countries and recognized as a Fortune 500 company, and Intrepid Travel, recently named by TIME Magazine as one of the 100 most influential companies of 2023. Their involvement is a testament to the event’s growing influence and Vietnam’s rising prominence in global tourism.
Collette, America’s oldest travel company, also brings over a century of luxury travel expertise. In contrast, Exim Tours from the DERTour Group, a leading European travel service provider, highlights the event’s broad international appeal. The presence of these global heavyweights is a clear indicator of ITE HCMC 2024’s significance in shaping the future of tourism in Asia.
CNN’s Historic Coverage
In a landmark move, CNN will cover the event for its Marketplace Asia program, marking the first time the network dedicated extensive resources to a Vietnamese tourism event. This unprecedented media attention will undoubtedly elevate ITE HCMC 2024’s profile on the international stage, opening doors for enhanced promotion and collaboration opportunities.
The event also enjoys the support of over 40 international media agencies from 10 countries and territories, further underscoring its global reach and significance. This media presence not only amplifies the event’s impact but also serves as a testament to its role in advancing Vietnam’s tourism industry on a global scale.
Enhancing the Hosted Buyer Program
The International Hosted Buyer Program at ITE HCMC 2024 is expected to see a 10% increase in participation from 2023, with 200 international buyers from 33 countries and territories already confirmed. This growth reflects the event’s expanding influence as a critical platform for global business connections.
With over 450 exhibiting companies and brands, the event is set to facilitate an unprecedented 10,000 B2B meetings over three days. The introduction of an online scheduling system, available from August 20th to September 20th, ensures seamless matchmaking, allowing international buyers to arrange meetings in advance and optimize their time on-site.
In line with its commitment to innovation, the ITE HCMC App has been upgraded with AI-powered matchmaking and QR code scanning features, enhancing efficiency and supporting the event’s eco-friendly goals. These advancements streamline operations and reinforce ITE HCMC’s position as a forward-thinking and sustainable event.
Strategic Partnerships Strengthen ITE HCMC 2024
ITE HCMC 2024’s success is bolstered by its strategic partnerships with industry leaders. Vietnam Airlines takes centre stage as the Diamond Sponsor and Official Airline, alongside Saigontourist Group as another Diamond Sponsor. Nam A Bank joins as the Gold Sponsor, with Airports Corporation of Vietnam (ACV), GEM Center, and Renaissance Riverside Hotel Saigon as Bronze Sponsors. These partnerships are crucial in attracting global participants and ensuring the event’s success.
Valued partners, including Vietjet, Emirates, Vietravel Airlines, Sofitel Saigon Plaza Hotel, Le Meridien Hotel, Mobifone, Air China, and China Southern Airlines, play a vital role in facilitating the participation of potential travel businesses. Their collective efforts are instrumental in advancing Vietnam’s goal of becoming a central tourism hub in Asia.
Conclusion
ITE HCMC 2024 is not just an expo; it’s a catalyst for transforming Asia’s tourism landscape. With the participation of global industry giants, strategic partnerships, and innovative initiatives, the event is poised to redefine travel cooperation in the region. As Ho Chi Minh City takes centre stage, Vietnam’s position as a leading Asian tourism hub becomes even more solidified.
For more details and updates, visit the official website at www.itehcmc.travel.
Written by: Karuna Johnson
