The highly anticipated OurAfrica.Travel 2025 virtual trade show is officially scheduled from February 17th to 21st, 2025. This marks the sixth edition of the landmark event that has become a staple in the global travel industry calendar, connecting key players worldwide in a seamless and impactful digital environment.

Building on the success of the 2024 event, which saw an impressive 8,510 one-on-one meetings take place across multiple time zones, OurAfrica.Travel continues to push the boundaries of virtual networking. The previous edition brought together 479 buyers, including leading travel agents, tour operators, and 23 renowned travel journalists, with 222 exhibitors representing the best of Africa and the Indian Ocean islands. The show has earned high praise for its impeccable organization and the invaluable opportunities it creates for meaningful business connections. Last year’s event generated over 10,000 profile views, setting the stage for numerous collaborations and deals.

Storm Napier, one of the event’s co-founders, shared her enthusiasm, noting, “The feedback from participants, both buyers and exhibitors, is always phenomenal. OurAfrica.Travel was initially launched out of necessity during the COVID-19 pandemic to support the industry, and we are thrilled that it continues to hold such significance within the tourism community.” Co-founder Allie Hunt added, “It remains a cherished event on the tourism calendar, valued for its relevance and the tangible benefits it brings to participants.”

OurAfricaTravel organisers Allie Hunt and Storm Napier.

What to Expect at OurAfrica.Travel 2025

OurAfrica.Travel 2025 promises to be another groundbreaking event, offering participants many opportunities to connect, learn, and grow within the travel industry. Key highlights include:

• One-on-One Meetings: Participate in 20-minute virtual meetings to foster in-depth discussions and potential partnerships. The platform’s user-friendly interface ensures that participants can navigate the event easily, maximizing the value of each interaction.
• Networking Opportunities: Beyond formal meetings, the event’s chat function allows participants to share live updates and news, further enhancing the sense of community. The virtual format eliminates the need for travel, reducing costs and the carbon footprint associated with traditional trade shows.
• News and Awareness: The event’s website will serve as a hub for the latest stories in the travel industry. Updates will be distributed to the trade press, keeping participants informed and engaged.
• Positive Impact: OurAfrica.Travel is committed to supporting conservation and community initiatives. In 2024, donations were made to organizations such as With My Own Two Hands, which runs agricultural and water projects in East Africa, and the HERD Elephant orphanage in South Africa. This year, the show will continue its tradition of making a positive impact.
• Exciting Rewards: The event will offer accommodation prizes to the most engaged attendees to encourage active participation, adding extra excitement to the proceedings.

Participation in OurAfrica.Travel 2025 remains free for travel agents, tour operators, writers, and buyers. This inclusive approach ensures that the event is accessible to all, regardless of financial constraints. Exhibitors will also find the costs highly competitive, making it easier for diverse businesses to showcase their offerings.

As the travel industry looks ahead to 2025, OurAfrica.Travel stands out as a must-attend event, offering unmatched opportunities for networking, learning, and making a difference. Please mark your calendars and join us for what promises to be another unforgettable chapter in the evolution of virtual trade shows.

Register Today

Don’t miss out on this premier event. Register your interest now at OurAfrica.Travel or for travel writers, visit OurAfrica.Travel Media.

Written by: Michelle Warner

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