Skrewball Peanut Butter Whiskey, a sensation in the flavoured spirits category, has officially landed in Australia and New Zealand, marking a significant expansion for the trailblazing brand.

Skrewball Peanut Butter Whiskey, the innovative spirit that has captured the hearts of whiskey lovers and curious drinkers alike, is making waves Down Under. Known for its rich and nutty flavour, Skrewball has grown from a quirky bar experiment in Southern California to a global phenomenon. The iconic peanut butter whiskey is now available across major retailers in New Zealand, with Australian shelves set to stock the beloved bottle in August.

A Journey Rooted in Resilience and Creativity

The story behind Skrewball is as compelling as the product itself. Co-founder Steven Yeng’s journey from a Cambodian refugee to a pioneering entrepreneur in the spirits industry is one of resilience, creativity, and pursuing the American dream. After fleeing Cambodia with his family, Yeng found himself in a refugee camp in Thailand before being sponsored to relocate to the United States. There, peanut butter became a symbol of freedom and opportunity—a staple in care packages that his family received upon their arrival.

Steven’s love for peanut butter eventually led to a creative breakthrough. While running a bar with his brothers in California, he concocted a unique drink by mixing whiskey with peanut butter, sparking a buzz among patrons. This unorthodox combination was an instant hit, and with the encouragement of his wife, Brittany—who transitioned from chemist to lawyer—the couple decided to bottle their creation and bring it to the masses. Thus, Skrewball was born, an ode to the unconventional, the diverse, and the adventurous.

A Taste That Defies Expectations

Skrewball Peanut Butter Whiskey stands out not just for its bold flavour but also for its universal appeal. Whether sipped straight, on the rocks or mixed into various cocktails, its balanced sweet and savoury profile offers a taste experience. The whiskey’s complex layers—combining smooth whiskey with rich peanut butter notes—provide a satisfying finish that lingers, making it a versatile choice for both seasoned whiskey enthusiasts and newcomers.

Steve & Brittany Yeng.

Signature cocktails like the Peanut Butter Espresso Martini and Skrew Your Mule have quickly become favorites, showcasing the whiskey’s adaptability and appeal. With its entry into the Australian and New Zealand markets, Skrewball is set to become a staple in bars and homes across the region.

Rapid Expansion and Global Reach

Skrewball’s rapid growth is a testament to its unique appeal and innovative approach. The brand has swiftly risen through the ranks, becoming one of the fastest-growing flavoured spirits in the United States. Following successful entries into Canada and Puerto Rico, the brand’s expansion into the Southern Hemisphere marks another milestone in its global journey.

Partnering with Pernod Ricard in 2023 as a majority stakeholder has further solidified Skrewball’s position in the market. This collaboration aligns with Pernod Ricard’s commitment to premiumization, offering a distinct addition to its impressive portfolio of iconic spirits and wines.

Celebrating the Unconventional

The Yengs believe Skrewball’s spirit resonates deeply with Australians and New Zealanders, known for their vibrant cultures and love for the unconventional. “It’s no surprise ‘black sheep’ feel right at home in Australia and New Zealand, with their vibrant cultures and zest for life,” said the Yengs. “Now we can offer them a drink that embodies that same spirit of adventure and individuality. Seeing our iconic bottles on shelves and bars here is a dream come true, and we’re excited for Aussies and Kiwis to experience Skrewball in their own unique way.”

Skrewball has planned a series of in-market events, pop-ups, and promotions to celebrate the launch. It invites locals to join the ‘Skrew Krew’ and experience the brand’s unique flavour and ethos firsthand. The iconic Skrewball sheep van will also appear, adding to the excitement and fanfare.

Availability and Pricing

Skrewball Peanut Butter Whiskey is now available in leading retailers across New Zealand and will be available in Australia starting in August. The 750ml bottle has an RRP of $65, offering a premium yet accessible option for those looking to explore something truly different in the world of spirits.

For more information on Skrewball Peanut Butter Whiskey and to discover recipes, visit www.skrewballwhiskey.com.

Written by: Bridget Gomez

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