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On Thursday night, Filipino-owned beauty salon, NEW Lounge, celebrated its debut U.S. location in Beverly Hills’ Rodeo Collection on N. Rodeo Drive. In attendance was the brand’s CEO Rachelle Bravo, influencers including Emily Men, Selling Sunset’s Nicole Young, actress Francesca Capaldi, and more. Guests admired the stunning new space with cocktails and light bites.

To book an appointment, please go to NEWLoungeUS.com.

After becoming a purveyor of lash and nail innovation in Asia, NEW Lounge brings forth the latest technology and expertise of Japanese techniques partnered with the Filipino warm hospitality to the States.

NEW Lounge offers signature services including eyelash extensions, developed with their Japanese lash-tech master, made to be anti-bacterial, comfortable and long-lasting. The salon also offers nail services, created by nail masters who find inspiration from classic designs to trending creations. Soon, NEW Lounge will expand services to makeup and brows.