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Beenleigh Rum, Australia’s oldest-operating distillery, is breaking new ground with the launch of its delicious Rum & Pineapple Crush ready-to-drink (RTD) beverage. Crafted for convenience and maximum enjoyment, it’s as bright and bold as the Sunshine State itself.

Made with Beenleigh’s handcrafted Australian white rum, a premium and incredibly smooth taste layered with notes of tropical vanilla and subtle spices, then blended with real pineapple juice; the result is a drink bursting with authentic, full-bodied flavour. Spiked with sunshine, Beenleigh Rum & Pineapple Crush is set to become a staple drink for summer and beyond.

“Our new Rum & Pineapple Crush is crafted to give Aussies a mini-vacation in every can, combining Beenleigh’s award-winning white rum with the juicy flavour of real pineapple. We’ve crafted a drink that promises a premium, full-flavoured experience that’s perfect for any occasion,” said Will Sullivan, Beenleigh Rum Brand Manager.

Tasting Notes:

  • Aroma: Think of a tropical vacation in a can – delicious pineapple is complemented by tropical floral, vanilla and subtle spices of Beenleigh’s handcrafted Australian white rum.
  • Palette: The initial sweetness is balanced by the smoothness of the rum, bursting with deliciously tropical flavour with every sip.
  • Finish: Crisp, clean, and refreshing – it leaves a taste of paradise that invites the next sip.

The 375mL (4.5% alc) cans will be available in a four-pack ($24.00) via Beenleigh Rum’s website, Dan Murphy’s, Cellarbrations and other independent retailers across the country.

“As we approach our 140th anniversary, the introduction of a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history. This launch not only highlights our unwavering commitment to growth and innovation in the rapidly evolving drinks space but also pays homage to our storied past.”
“By blending the time-honoured craftsmanship of our award-winning rum with the vibrant flavours of real pineapple juice, we’ve created a product that perfectly bridges our heritage with the future. It’s a testament to our legacy and a celebration of the bright future ahead,” says Will Sullivan.

“In response to the booming RTD market, the Rum & Pineapple Crush delivers an unparalleled taste that’s perfect for hot days and balmy nights, proving that convenience doesn’t have to compromise quality; we crushed it with this one!”