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Quest, a member of The Ascott Limited, has welcomed franchise business owners and their families, supplier partners and key executives to a future-focused Franchise Conference 2024 at Ayers Rock Resort.

The conference kicked off overnight with a spectacular gathering at Wintjiri Wiru where attendees enjoyed cocktails and gourmet hampers infused with native ingredients and an unforgettable evening under the stars. There was also the opportunity to learn about the rich history of the local Anangu people.

In addition to the themes of sustainability and responsible tourism, the three-day conference will give detailed updates from Ascott Australasia MD David Mansfield and the leadership team on the vision for ongoing success and growth.

The Ascott Limited CEO Kevin Goh, Chief Commercial Officer Tan Bee Leng, and Chief Financial and Sustainability Officer, Lodging, CapitaLand Investment, and Managing Director, Japan and Korea, Beh Siew Kim, are also attending to update the network on future growth plans for Ascott globally.

The conference will culminate with the Awards evening and recognition of the Best in the Business on Thursday.