In a groundbreaking move poised to transform the travel industry, Tauck, a global leader in upscale guided tours and cruises, has launched an innovative technology designed to amplify travel advisors’ group sales for its acclaimed river cruises. This state-of-the-art advancement, developed in collaboration with Approach Guides, introduces customizable, co-branded marketing tools that enable advisors to seamlessly integrate personalized sales messages, group pricing, and comprehensive trip details, effectively revolutionizing their sales strategies.
Tauck’s strategic partnership with Approach Guides has already yielded a rich array of “Content Experiences” — pre-built marketing pages that advisors can easily co-brand and disseminate via social media, email, and other digital platforms. These tools, covering a broad spectrum of topics such as the relaunch of Tauck’s Cuba trips, the introduction of Smaller Groups tours, and various offerings in Japan, have significantly reduced advisors’ workload while providing high-quality marketing materials to enhance sales.
The newly unveiled technology furthers this collaboration, specifically targeting group sales for river cruises. This enhanced “Content Experience” offers unprecedented customization, allowing advisors to tailor details to specific sailings, including itinerary information, departure dates, pricing, and more.
Steve Spivak, Tauck’s Vice President of Global Sales and Reservations, expressed his excitement about the new technology: “We’re witnessing an unprecedented demand for group travel, particularly for our river cruises. Our new technology is set to revolutionize how our valued travel advisor partners sell this hot category, enabling them to be far more efficient, deliver an elevated class of service to their clients, and earn more.”
Tauck stands out as the first river cruise line to partner with Approach Guides and the pioneer client to leverage the enhanced levels of advisor customization through Content Experiences. Spivak added, “For 99 years, Tauck has been absolutely committed to innovation — not just in crafting our award-winning tours and cruises, but also in supporting our valued travel advisor partners. Collaborating with Approach Guides to supercharge our advisors’ river cruise group sales exemplifies these efforts, and we’re thrilled to launch this new technology.”
Jennifer Raezer, co-founder and CMO of Approach Guides, echoed Spivak’s enthusiasm: “Tauck is a leader not only in land tours and cruising but also in leveraging cutting-edge technology to support their advisors. Since launching our trade solution broadly in September 2023, Tauck has worked with us to adapt the underlying technology to meet the unique requirements of specific categories, particularly groups. What Tauck is offering is the first of its kind. Advisors focusing on group travel and those aiming to expand their groups business are going to love it.”
This revolutionary service is now available for travel advisors selling groups on Tauck’s river cruises and will be extended to all group departures throughout the year. Advisors can effortlessly create custom marketing pages by simply entering their email addresses. Advisors are encouraged to contact their Tauck Group Sales executive for exclusive invitations.
Tauck will conduct a training webinar for interested travel advisors on July 24 at 3:00 PM Eastern to facilitate adopting this innovative service. Advisors can register for the webinar here.
In summary, Tauck’s introduction of this advanced technology marks a significant milestone in the travel industry. It empowers travel advisors with powerful, customizable marketing tools designed to enhance efficiency, service quality, and sales performance in the booming river cruise market. This latest innovation reaffirms Tauck’s unwavering commitment to supporting its travel advisor partners and staying at the forefront of industry advancements.
Written by: Bridget Gomez
