An invitation to attend the launch of a collaboration between a global cruise company and a famous international chocolate company raised a question. How would such an association work?
Both iconic UK-headquartered companies are in the business of enhancing their customer experiences, and this partnership is designed to do that.
Last week, just 20 guests from the travel trade and media were treated to wine tasting, anti-pasta dishes, and decadent Lindt chocolates at the French-themed Kittyhawk Bar in Sydney’s CBD.
Holland America’s Director of Sales for Australia, Alex Pikardt, explained the 11-strong fleet of Holland American line ships would serve and highlight the Lindt Chocolate brand on all their fleet from August 2024 to add another dimension of service and luxury to their global cruises.
A passion for creating exceptional, carefully crafted experiences aboard Holland America’s global fleet unites two iconic brands steeped in rich European heritage.
Wine tasting.
“The partnership presents a remarkable chance for the Lindt Lindor brand to connect with travellers passionate about cuisine and attract a new generation of Lindor fans with unforgettable brand moments,” said Pikardt.
“We’re thrilled to align ourselves with Lindt, a globally beloved brand and one of the world’s leading chocolatiers, to launch an initiative that represents our deep connection to Europe and elevates the culinary experience on board”, he added.
In August 2024—just in time for World Chocolate Day—Holland America Line will unveil a unique and irresistible Lindt Flourless Chocolate Cake, created in partnership with Lindt’s Master Chocolatier, Ann Czaja.
“Holland America Line’s dedication to extraordinary service mirrors the meticulous craftsmanship behind Lindt chocolate, where the fusion of the finest ingredients creates an unparalleled indulgent experience,” Pikardt said. The partnership between Holland America Line and Lindt presents a remarkable chance for the Lindt LINDOR brand to connect with travellers passionate about cuisine and attract a new group of LINDOR fans with unforgettable brand moments.
Beginning in summer 2024, guests can enjoy a Lindt Sundae, including vanilla ice cream topped with a custom-made Lindt chocolate sauce and Lindt chocolate tulips, one night per cruise in the Dining Room on the Dutch Day dinner menu.
For further information, visit hollandamerica.com.
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