In a groundbreaking move set to redefine the travel industry in Australasia, Helloworld Travel Limited has announced an exclusive partnership with the Canadian-based Ensemble. This strategic alliance will grant Helloworld’s vast network of travel agents and brokers in Australia and New Zealand unprecedented access to Ensemble’s premium services and innovative booking platform, ADX, starting August 1, 2024.

As the largest network of independent travel agents in Australasia, Helloworld Travel’s collaboration with Ensemble significantly enhances its service offerings. This partnership promises exceptional benefits and competitive rates at luxury properties worldwide. Additionally, it introduces a new Destination Management Company (DMC) program aimed at providing travel agents with access to top-tier destination management companies globally, enabling them to craft unique and immersive travel experiences for their clients.

Andrew Burnes AO, CEO and Managing Director of Helloworld Travel Limited, expressed his excitement over the partnership, stating, “We reached out to Ensemble after closely observing the consortium’s transformation over the past two years. The new global luxury accommodation program they’ve launched, including their proprietary booking platform ‘ADX’, impressed us greatly. This platform is user-friendly, enhances profitability for travel agents, and offers great deals for their customers, making it an invaluable tool for our networks.”

Ensemble’s President, Michael Johnson, echoed Burnes’ enthusiasm, saying, “We welcome the opportunity to collaborate with likeminded organizations around the world that share our vision of empowering travel professionals. Helloworld Travel Limited’s mission and dedication to tailoring personalized and highly curated vacations for clients align perfectly with our commitment to supporting advisors through best-in-class programs and resources.”

The ADX platform, which stands for Agent Digital Experience, is Ensemble’s proprietary booking system designed to maximize efficiencies and profitability for travel agents. ADX sets a new standard in the travel agency consortium space by offering a comprehensive selection of luxury products at above-industry margins. This innovative tool promises to streamline operations for Helloworld agents, allowing them to focus on delivering exceptional travel experiences to their clients.

This partnership signifies a significant milestone for Helloworld Travel Limited. With the integration of Ensemble’s resources and tools, Helloworld’s network, including Branded and Associate networks, Helloworld Business Travel, Magellan, Alatus, My Travel Group, MTA, Express Travel Group, and First Travel Group, stands to gain a competitive edge in the luxury travel market. The collaboration is expected to foster enhanced customer satisfaction through personalized and curated travel solutions, driving growth and profitability for the network’s agents.

In summary, the exclusive alliance between Helloworld Travel Limited and Ensemble is a testament to both organizations’ commitment to innovation and excellence in the travel industry. This partnership elevates the services provided by Helloworld’s agents and underscores the importance of collaboration in achieving shared goals. As the travel industry continues to evolve, such strategic alliances will be crucial in meeting the ever-changing demands of discerning travellers.

For more information, visit Helloworld Travel and Ensemble.

Written by: Soo James

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