The inaugural IBTM Asia Pacific is set to become the cornerstone event for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in the Asia Pacific region. Scheduled for 19-20 March 2025, the event will take place at the renowned AsiaWorld-Expo in Hong Kong. This highly anticipated two-day event is expected to attract top-tier professionals from around the globe, fostering invaluable connections and providing a comprehensive platform for business growth and innovation.

Organized by RX, the IBTM Asia Pacific has announced its collaboration with key industry associations, including ICCA Asia Pacific, MPI, and IAPCO. These partnerships underline the event’s commitment to advancing sustainability, legacy, and diversity within the industry. “Our partnership with IBTM Asia Pacific is a testament to our dedication to sustainability, legacy, and DE&I (diversity, equity, and inclusion). We are eager to create impactful experiences for our industry,” expressed Waikin Wong, Regional Director for ICCA Asia Pacific.

The Asia Pacific MICE market, recognized as one of the most dynamic globally, is projected to grow at a compound annual growth rate (CAGR) of 8.6%, reaching a staggering $441.1 billion by 2025. This growth is fueled by substantial investments in infrastructure and the introduction of new airline routes, enhancing the region’s accessibility and appeal as a premier destination for international events.

Martin Boyle, CEO of IAPCO, emphasized the strategic importance of the Asia Pacific region for the events industry, stating, “The Asia Pacific region is pivotal due to its rapidly growing economies, diverse cultural landscapes, and world-class venues. It serves as a strategic gateway connecting East and West, offering unparalleled opportunities for business and networking.”

IBTM Asia Pacific is designed to be a gateway to the MICE market in the region, bringing together over 250 pre-qualified buyers and 1,500 visitors from more than 20 countries. Exhibitors, buyers, and visitors can engage in pre-scheduled one-to-one business meetings, educational sessions, and exclusive networking events, all facilitated by IBTM’s innovative matchmaking technology and pioneering Hosted Buyer Programme.

Claudia Hall, Event Director for IBTM World and IBTM Asia Pacific, expressed her excitement about the event’s potential, stating, “IBTM is recognized as a world-leading showcase for the meetings and events industry. We are thrilled to bring IBTM to the Asia Pacific region, providing a vital platform for local and international event professionals to forge meaningful business connections.”

The support from the confirmed association partners is integral to the event’s strategy of delivering an experiential program that offers attendees inspiration, insights, and exclusive networking opportunities. “We are delighted to have the support of our confirmed association partners. Their collaboration is crucial in curating an event that will provide exceptional value to their membership and attendees,” added Hall.

The event’s significance is further underscored by its focus on facilitating meaningful business relationships through personalized appointment diaries. This ensures buyers and exhibitors connect with the most relevant contacts to drive their business objectives forward.

For more information or to register interest, visit IBTM Asia Pacific.

Written by: My Thanh Pham

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